Building Your Brand - Part 3 continued - Analytics | Network Solutions - Small business conversations and working together for small business success

Building Your Brand - Part 3 continued - Analytics

November 4, 2008 :: cbensen

This is the third in a series on building brand. If you missed the first three then you may want to read them first.

Building your Brand 101 Series
Building Your Brand Series - Part 1 - Listening
Building Your Brand Series - Part 2 - Responding
Building Your Brand Series - Part 3 - Analytics

In the last post I talked about Google Analytics.
In this post I’m going to cover Feedburner. Feedburner is my favorite & I use it daily. It tells me a quick overview of where my traffic is coming from & also I can tell what pages they’re looking at. I use this tool daily & Google Analytics on a weekly to monthly basis depending on what I’m focused on.
Feedburner is installed just like Google Analytics but it’s much easier because they give you specific instructions. (I installed the html code myself on my blog!). You need to get a Feedburner account, then give it your rss feed & it will create some html code for you.
Feedburner aggregates all of my subscriptions (by RSS & email) & shows me a graph of the # of subscribers & how they’re reading my blog. It is a bit flaky & not consistent but I don’t worry about it.
This is a screenshot for my blog. I use Site Stat’s Incoming the most. This tells me where my daily traffic is coming from. If I see that someone has stumbled on one of my posts then I immediately add more links to other places in my blog because I know that post will get a rash of new readers & I want to help them explore my blog & encourage them to subscribe. (It’s a trick I learned from Darren Rowse, ProBlogger). And like Google Analytics I can see what people are searching for & what’s finding my blog. Those are words to focus on when I’m writing.