Network Solutions - Small business conversations and working together for small business success

Building Your Brand Series - Part 4 - Social Networking

So far in this series we’ve covered the tools that you can use to be building your business’ brand. There are also many things that you can do in relation to social networking.

• Building your Brand 101 Series
• Building Your Brand Series - Part 1 - Listening
• Building Your Brand Series - Part 2 - Responding
• Building Your Brand Series - Part 3 - Analytics
• Building Your Brand Series - Part 3 second half - Analytics

In working with those tools you’ve probably found places where your customers are interacting. You should be participating there too.

I have written about opportunities to network on social network sites like Facebook, LinkedIn & Xing (Europe’s version of LinkedIn). There are also specialty networks like Konnects. Network Solutions offer MySolutionSpot & now offers LinkTogether.

Your profile is probably the key thing. If you don’t fill it out how will people know what your company offers?

Get involved - this will help people notice you. And it also allows you to present yourself as an expert in the area. Being a leader is also a good way to position yourself. How can you help others?

How much time should you spend doing this? It can be as little as 15 minutes per day. Or if you’d prefer to do a half hour a couple of times a week, that works too. The secret is to be consistent.

Get involved in groups, meet new people & grow your network. It will pay off. At first it seems like a waste of time, but after awhile it gets easier & you’ll find that you enjoy it!

What social networks do you participate in?

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