LinkedIn is where the customers are
June 17, 2008 :: Shashi BellamkondaI was fortunate enough to attend the Graphing Social East Conference organized by OReilley media last week. The keynote was by Adam Nash, Sr. Director, Product at LinkedIn. The key takeaway for me was that the Linkedin users are the right target for business tools. Some tidbits from the conference and a Business Week blog post:
Adam Nash’s slides from the keynote are below. I asked Adam this question that was live blogged by:
Question: What is the LinkedIn spread geographically across the world? Top three countries?
Answer: Half members are from US. Very successful in countries like the UK, India, Netherlands and other places in Europe. It’s a moving target and Adam is not entirely clear – not wearing his PR hat. ( I think he also said that they had 5M members in Europe)
I also saw the business week article on Linkedin where some new stats are now in the open:
LinkedIn has 23 million users, with 1.2 million new ones signing up every month. Nye expects eventually to reach a population of 100 million professionals. He won’t say how many of the accounts are active, but says they get 7 million to 9 million member visits per month.
Another interesting quote from the article:
…the value of LinkedIn for people not looking for jobs. Nye stresses the value for headhunters in locating “passive” jobseekers. Better to find the ideal candidate and pry him or her away, than to settle for the unsettled…
The highlights of the presentation from Adam Nash Blog post :
* LinkedIn is the world’s largest professional network: the new medium for how business gets done. Our members find new ways to interact with each other and improve their business every day.
* LinkedIn a Purpose-Driven Network. LinkedIn was built and designed specifically with the business professional in mind. That kind of focus and relevance makes us as valuable as possible to the professional who comes to LinkedIn for the specific purpose of getting business done.
* LinkedIn believes in Business Relevance. The one thing professionals need more of is time. We work every day to bring as much focus and value to every single interaction on LinkedIn, and that deeply affects the design of our product.
* Our focus on business relevance extends directly to our thinking around advertising and application development on our professional networking platform.
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