Rohit Bhargava and Network Solutions Beat Back the Monsoons

June 6, 2008 :: rajmalik

On an evening with storms right out of the movie Monsoon Wedding, Network Solutions hosted its first networking meet-up featuring author and speaker Rohit Bhargava. This was the event that sold out in less than one hour after invitations were sent out. More than 40 attendees made it through heavy traffic, tornadoes and a torrential downpour. In addition, the event was broadcast live online.
The evening featured networking and Rohit’s enlightening and educational discussion about his new hit book “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back.

Rohit’s talk covered a wide range of issues from stories out of his book to fun facts he learned while he put together his book. Throughout the evening the in-person and online audience was super engaging and peppered Rohit with questions dealing with a variety of topics including the need today for not only large businesses and non-profits but also small businesses to create an engaging brand while also having a unique personality.

During the presentation, Rohit covered examples of companies that have effectively engaged the online community and ways for marketing and differentiating yourself as a small business.

In response to one question from the audience, Rohit provided a roadmap for small businesses that are just starting out on how to begin the process of building a brand, a unique personality and most importantly a relationship with the community.

Missed the evening for some reason ? Watch it here. http://blip.tv/file/965449/

Also do not worry, Network Solutions is planning more of these events so please say tuned. Add your name here to be notified of future events http://solutionsarepower.com/event-registration/. We want to see you at the next event.

Photos credit : Nahum Gershon

Special thanks to Jonny Goldstein for being a great moderator on Wednesday evening, Scott Stead for doing a fantastic job for coordinating the live stream on the web, Jill Foster for her super hard work pulling together all of the details of the event and finally Busboys and Poets for the wonderful set-up and food.

For those of you out there who have never been to Busboys and Poets, check it out. It is really a great place in the U Street corridor. Also thanks to all of the attendees. We know you could have easily gone home and skipped this event and stayed out of the pouring rain.
Thanks for making the event a success. Last of all, please feel free to send us any suggestions about this event or suggestions for future events.