Comments on: Marketing 2.0 for Small Business http://blog.networksolutions.com/2008/small-business-owners-are-community-managers/ Small Business tips, interviews and conversations that provide advice and discussion about small business. Thu, 19 Nov 2009 18:43:50 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: Smack MacDougal http://blog.networksolutions.com/2008/small-business-owners-are-community-managers/comment-page-1/#comment-1520 Smack MacDougal Fri, 15 Aug 2008 22:24:55 +0000 http://solutionsarepower.com/?p=147#comment-1520 Exactly what is the payoff for each? Can you give a dollar amount of increased sales that each one of these contributes? Exactly how does a site like MySpace, geared toward ignorant TV land America, earn extra sales for say a rare coin dealer? How does Twitter (self-reporting about what you're doing) and Digg (voting on stories not about you) increase sales and hence add cash profit to a business? Folks talk about "put your business online" without any way to connect the potential time wasting acts to increased cash intake from more sales. Exactly what is the payoff for each?

Can you give a dollar amount of increased sales that each one of these contributes?

Exactly how does a site like MySpace, geared toward ignorant TV land America, earn extra sales for say a rare coin dealer?

How does Twitter (self-reporting about what you’re doing) and Digg (voting on stories not about you) increase sales and hence add cash profit to a business?

Folks talk about “put your business online” without any way to connect the potential time wasting acts to increased cash intake from more sales.

]]> By: cbensen http://blog.networksolutions.com/2008/small-business-owners-are-community-managers/comment-page-1/#comment-1514 cbensen Fri, 15 Aug 2008 17:21:50 +0000 http://solutionsarepower.com/?p=147#comment-1514 Hi Vid, Thanks for the feedback. It's very helpful. And yes, I will be covering the areas in the outer circle. Your point is very valid about community. There are 3 options for building community - offline, online but at other places on the web, and an online community that you provide. I totally agree with you that one should wait before building a community. There are some steps to do first: 1. establish your business online; 2. grow it & find where your customers are at (offline & online); 3. then consider how to engage Hi Vid,
Thanks for the feedback. It’s very helpful. And yes, I will be covering the areas in the outer circle.

Your point is very valid about community. There are 3 options for building community – offline, online but at other places on the web, and an online community that you provide. I totally agree with you that one should wait before building a community. There are some steps to do first: 1. establish your business online; 2. grow it & find where your customers are at (offline & online); 3. then consider how to engage

]]> By: Ryan http://blog.networksolutions.com/2008/small-business-owners-are-community-managers/comment-page-1/#comment-1505 Ryan Thu, 14 Aug 2008 23:56:02 +0000 http://solutionsarepower.com/?p=147#comment-1505 Hey thanks for the awesome information. I’ve been checking out your blog for a ouple weeks now and I learn something new every time. What was your inspiration to start up your blog? You might want to check out these free excerpts from New York Times bestselling business growth book “The Answer” … www.readtheanswer.com/index.php?RTA=web2 Also, check out this cool entrepreneurship blog… www.gothamtechminute.blogspot.com Hey thanks for the awesome information. I’ve been checking out your blog for a ouple weeks now and I learn something new every time. What was your inspiration to start up your blog? You might want to check out these free excerpts from New York Times bestselling business growth book “The Answer” … http://www.readtheanswer.com/index.php?RTA=web2

Also, check out this cool entrepreneurship blog… http://www.gothamtechminute.blogspot.com

]]> By: Vid Luther http://blog.networksolutions.com/2008/small-business-owners-are-community-managers/comment-page-1/#comment-1500 Vid Luther Thu, 14 Aug 2008 21:13:56 +0000 http://solutionsarepower.com/?p=147#comment-1500 Great post, I wish you will elaborate on the some of the points in the future. One of the things people need to understand, is that not all 3 things need to happen. Some sites and businesses don't necessarily need a community, more specifically, not all communities are the same. You don't need an online forum for everything, sometimes the community can be offline first, and then build an online community in the future, as your fan base, users grow and figure out what they have in common. Great post, I wish you will elaborate on the some of the points in the future. One of the things people need to understand, is that not all 3 things need to happen. Some sites and businesses don’t necessarily need a community, more specifically, not all communities are the same.

You don’t need an online forum for everything, sometimes the community can be offline first, and then build an online community in the future, as your fan base, users grow and figure out what they have in common.

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