Folksonomy, Tag Collisions, and Tag Spam
March 31, 2009 :: Joe LoongThis past weekend was the Government 2.0 Camp unconference; I’ll be talking more about it this week (with some recaps and notes), but it reminded me of a few tag-related issues I’ve been mulling over.
During the event, the hashtag #gov20camp became one of the top tags on Twitter, which is probably not surprising when you [...]
Setting Your Marketing Strategy – Part 11 of the 2009 Marketing Plan Series
March 31, 2009 :: Steve FisherOnce you have completed writing your Marketing Objectives, as discussed previously in Mapping Out Your Marketing Objectvies, you need to write your marketing strategy. The marketing strategy section of your plan outlines your game plan to achieve your marketing objectives. There is no other way to say it but this section which is in the [...]
Mapping Out Your Marketing Objectives – Part 10 of the 2009 Marketing Plan Series
March 31, 2009 :: Steve FisherOK. You are half done the marketing plan and while you might scream “only half!” at the top of your lungs, you have suffered through the tough part – the analysis. You have spent time building the case that your products/services are competitive, viable and profitable. Now that you have proved that point you have [...]
E-Newsletter Lessons Learned: Brooks Bell Interactive Presentation on AARP Webletter
March 30, 2009 :: Steve FisherGuest post by Mia Vallo, Online Advertising Manager for Network Solutions. Mia is passionate about helping companies become successful with their online marketing and advertising strategies. She can be reached at Mia.Vallo@networksolutions.com.
Image Source: AARP Web Site
I recently sat in a presentation by Brooks Bell, President of Brooks Bell Interactive, on lessons learned from AARP [...]
Small Business Success Index covered on Blogs and Media
March 30, 2009 :: Shashi BellamkondaAnita Campbell Editor in Chief of Small Business Trends site and the Small Business Trends newsletter and also the host of Small Business Trends Radio wrote Grass Not Always Greener in This Economy, Say Small Business Owners on SmallBiztrends.com
I thought it remarkable that nearly half thought their competitors had been significantly impacted by the downturn. [...]
Connecting Startups, Socializers and Job Seekers
March 30, 2009 :: Shashi BellamkondaSocial Matchbox is organized by Robert and Juliana Neelbauer and Network Solutions is proud to sponsor this event under the Small Business Success Index umbrella. Robert says :
Social Matchbox is DC’s longest running open mic night and networking event for startup companies that are backed by angel and venture investors as well as those which [...]
Doing the SWOT Analysis Dance – Part 9 of the 2009 Marketing Plan Series
March 27, 2009 :: Steve FisherConcluding our dive into the sub-sections of the situational analysis, we wrap up with the all important SWOT analysis. It is a dance of sorts because you have to dance around the fact that in some ways your competitors might have over you but it is better that you learn this now and how to [...]
How Do You Make Financials Sing? – Part 8 of the 2009 Marketing Plan Series
March 27, 2009 :: Steve FisherYou can’t have a product discussion and not include financial for the number geeks in all of us. We will dive into our “Marketing Plan Financials in Plan English” toward the end of the series but many will need to connect some financial dots in the situational analysis at a high level leaving the detailed [...]
On Office Pools, Social Networking and Productivity
March 27, 2009 :: Joe LoongSince we’re heading into the NCAA Tournament Sweet 16 and Elite 8 games this weekend, I figured it’s not too late to look at how the office tournament pool, mixed in with a little social media, can be a tool to help improve inter- and intra-office communications.
Earlier this week at The OPEN Forum Blog, there [...]
5 Easy Steps to Writing Effective Search Engine Marketing Ads
March 26, 2009 :: Steve FisherGuest post by Mia Vallo, Online Advertising Manager for Network Solutions. Mia is passionate about helping companies become successful with their online marketing and advertising strategies. She can be reached at Mia.vallo@networksolutions.com
Advertising on the search engines seems simple at first. Sign up, write your ads, pick your keywords, set your bids and done. But do [...]
