The Impact of Technology, Economy and Socio-Politics – Part 7 of the 2009 Marketing Plan Series
March 26, 2009 :: Steve FisherAs we continue our Marketing Plan Series and keep working our way through the Situational Analysis we make a pit stop to talk about the macro-level environments that impact your marketing and your competition. This part of the Situational Analysis is usually called “Environmental Problems and Opportunities” and is about 1-2 pages in length.
This could [...]
Understanding and Beating the Competition – Part 6 of the 2009 Marketing Plan Series
March 25, 2009 :: Steve FisherThis is the second part of the situational analysis which deals with the competition and appropriately called “Competitor Analysis”. I mentioned in Part 5 that the Situational Analysis is probably one of the hardest sections you will write and this section validates that statement. You believe your product/service is the best on the market but [...]
Upcoming March/April DC Area Tech and Social Media Events
March 25, 2009 :: Joe LoongIn case you’re interested in meeting up with some of the blog team members (or more likely, have an interest in tech and social media-type events), here are a few things coming up in the DC area where there’s a good chance you’ll find us. (For more events, check out DC Tech Events and Gary’s [...]
Being a Director of Community Amber Naslund
March 25, 2009 :: Shashi BellamkondaAmber Naslund who is one of my fav. bloggers at http://altitudebranding.com/ wrote a great post on the role of community director:
As a community director, I see my role as a bit of a blend: part business development, part client services, part communications (like marketing and PR all smashed together). In short, my job is to [...]
Understanding Your Market – Part 5 of the 2009 Marketing Plan Series
March 24, 2009 :: Steve FisherThe Situational Analysis is designed to take a snapshot of where things stand at the time the plan is presented. The Situational Analysis is probably one of the hardest sections you will write because you are essentially laying out how the product will function in various environments and how it will be perceived in the [...]
More on Commenting
March 24, 2009 :: Joe Loong(Note that the title is a homophonic phrase that stays valid, even in milk.)
Here’s a followup to my post, This Entry Is Full of Silent Failure (incidentally, one of my more favorite headlines) — I got a Facebook message from a reader who pointed out that this blog included some silent failure of its own: [...]
Building Recession-Proof Business Models – A Conversation with Lynda B. Rothschild, SVPof Town & Country Movers
March 24, 2009 :: Steve FisherLynda Rothschild is an entrepreneur always in search of new ways to grow her business and find new customers in every type of economic environment. She helps runs Town & Country Movers, located in Gaithersburg, MD, that offers residential, commercial, local, long distance and international moving service and storage services in MD, serving the Maryland, [...]
SXSW Entrepreneurs: Jeremy Wright of B5 Media
March 23, 2009 :: Steve FisherJeremy Wright is a entrepreneur that understands the power of flexibility and that in order to be a successful entrepreneur you need to be willing to modify and sometimes overhaul your business model to succeed.
I used to write for B5 Media a few years ago for about three months at their entrepreneurship blog, Startup Spark, [...]
Contract Review for Small Businesses: Five Helpful Tips
March 23, 2009 :: Sharon AlaviLawsuits are expensive, time-consuming, and can considerably hinder a small business. Detailed, well-drafted, and skillfully negotiated contracts are worth the effort; they protect small businesses and can prevent burdensome legal battles. Below are several tips for small business owners to keep in mind when reviewing contracts such as agreements with vendors for the [...]
Contxts, Quasi-Contacts, and Slush Pile People
March 20, 2009 :: Joe LoongMy friend Stephanie posted a Tweet about a Mashable item profiling Contxts, a startup that lets people use SMS text messages to swap contact information.
I’ve just started playing with the service, so this isn’t going to be a full review, but I thought I’d revisit the ever-relevant topic of business cards and contact management in [...]
