Comments on: Followup: What People Want From Business Web Sites http://blog.networksolutions.com/2009/followup-what-people-want-from-business-web-sites/ Small Business tips, interviews and conversations that provide advice and discussion about small business. Thu, 19 Nov 2009 18:43:50 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: joelogon http://blog.networksolutions.com/2009/followup-what-people-want-from-business-web-sites/comment-page-1/#comment-2941 joelogon Thu, 08 Jan 2009 23:55:56 +0000 http://blog.networksolutions.com/?p=472#comment-2941 Very true. You can't dabble or go in half-heartedly. Companies have to understand that there is a very tangible benefit, but that it requires commitment and work -- social media isn't fire-and-forget. Very true. You can't dabble or go in half-heartedly. Companies have to understand that there is a very tangible benefit, but that it requires commitment and work — social media isn't fire-and-forget.

]]> By: Tobias_B http://blog.networksolutions.com/2009/followup-what-people-want-from-business-web-sites/comment-page-1/#comment-2933 Tobias_B Thu, 08 Jan 2009 13:34:00 +0000 http://blog.networksolutions.com/?p=472#comment-2933 Joe:<br><br>A natural extension of what people want from a company - I agree. In addition, social networking has the potential to upend any small business. When any business creates a communication channel between itself and its customers, its also creates an expectation. Once a business begins to use that channel to interact with customers and prospects, they will expect that everyone in the company is listening. When they post a complaint or a suggestion, they expect it will get handled.<br><br>SMBs that use the Inter as an extension of their businesses need to be prepared to pay attention. By doing so, they can create a very loyal following.<br><br>Tobias Joe:

A natural extension of what people want from a company – I agree. In addition, social networking has the potential to upend any small business. When any business creates a communication channel between itself and its customers, its also creates an expectation. Once a business begins to use that channel to interact with customers and prospects, they will expect that everyone in the company is listening. When they post a complaint or a suggestion, they expect it will get handled.

SMBs that use the Inter as an extension of their businesses need to be prepared to pay attention. By doing so, they can create a very loyal following.

Tobias

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