In Part 2 we talked about selecting the right type of plan to fit your needs. Now that you have decided that, let’s get into the general structure of a marketing plan. Please note that this is a proposed outline and depending on your emphasis, this structure can and might change.
Marketing Plan Outline
Section I – Cover Page
Section II – Table of Contents
Section III – Situational Analysis
Subsection – The Market
Subsection – The Competitive Environment
Subsection – The Technological Environment
Subsection – The Socio-Political Environment
Section IV – Problems and Opportunities
Section V – Objectives
Section VI – Action Plan
Section IX – Financial Data
Ok. So there you go, a basic outline. I know that putting all this together might seem daunting, especially if you are not a marketing and sales person. Fear not, that is what we are here for and from here on out we will break down each section and subsection in detail so you understand what information is required and how to get it.
Next Time: Killer Marketing Summaries
Table of contents for Marketing Plan Series
- The Art of Marketing – Part 1 of the 2009 Marketing Plan Series
- Three Marketing Plan Types – Part 2 of the 2009 Marketing Plan Series
- Framing a Successful Marketing Plan – Part 3 of the 2009 Marketing Plan Series
- Killer Marketing Plan Summaries – Part 4 of the 2009 Marketing Plan Series
- Understanding Your Market – Part 5 of the 2009 Marketing Plan Series
- Understanding and Beating the Competition – Part 6 of the 2009 Marketing Plan Series
- The Impact of Technology, Economy and Socio-Politics – Part 7 of the 2009 Marketing Plan Series
- How Do You Make Financials Sing? – Part 8 of the 2009 Marketing Plan Series
- Doing the SWOT Analysis Dance – Part 9 of the 2009 Marketing Plan Series
- Mapping Out Your Marketing Objectives – Part 10 of the 2009 Marketing Plan Series
- Setting Your Marketing Strategy – Part 11 of the 2009 Marketing Plan Series
- Action Plans – Part 12 of the 2009 Marketing Plan Series
- Marketing Plan Financials in Plan English – Sales Projections – Part 13 of the 2009 Marketing Plan Series
- Marketing Plan Financials in Plan English – Breakeven Analysis – Part 14 of the 2009 Marketing Plan Series
- Marketing Plan Financials in Plan English – Sales Cash Flow – Part 15 of the 2009 Marketing Plan Series
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