Framing a Successful Marketing Plan – Part 3 of the 2009 Marketing Plan Series

March 10, 2009 :: Steve Fisher

In Part 2 we talked about selecting the right type of plan to fit your needs. Now that you have decided that, let’s get into the general structure of a marketing plan. Please note that this is a proposed outline and depending on your emphasis, this structure can and might change.

Marketing Plan Outline

Section I – Cover Page

Section II – Table of Contents

Section III – Situational Analysis

Subsection – The Market

Subsection – The Competitive Environment

Subsection – The Technological Environment

Subsection – The Socio-Political Environment

Section IV – Problems and Opportunities

Section V – Objectives

Section VI – Action Plan

Section IX – Financial Data

Ok. So there you go, a basic outline. I know that putting all this together might seem daunting, especially if you are not a marketing and sales person. Fear not, that is what we are here for and from here on out we will break down each section and subsection in detail so you understand what information is required and how to get it.

Next Time: Killer Marketing Summaries

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