Grow Smart Business Webinar Interview with Kristina Bouweiri, CEO of Reston Limo
April 28, 2009 :: Steve Fisher
Kristina Bouweiri, CEO of Reston Limo, is another panelist for Thursday’s GrowSmartBusiness Webinar. She has helped Reston Limo become the largest limousine/shuttle business in Washington, DC and one of the Top 10 largest shuttle bus fleets in the nation. As part of our interview series with the webinar panelists, Kristina answers some questions about marketing and finance – the two biggest hurdles for small biz according to the Small Business Success Index. You can register for the GrowSmartBusiness Webinar at www.growsmartbusiness.com/webinar.
1. What do you think is the most challenging aspect of raising capital for a small business?
Educating the banks to understand the industry and its financial nuances, such as understanding cash flow and debt structure to support a fleet of vehicles and servicing Fortune 500 companies that pay slow.
2. Why do small businesses struggle to effectively market their products/services?
Businesses struggle to market their products/services because the markets are always changing. I grew my business the first ten years with ads in the yellow pages. That does not work anymore. I think the next strategy to stop working was direct mail. Today, you can only market your business by effectively using the Internet, building personal relationships, networking and referrals (in my industry.) Another major challenge is tracking ROI!
READ the rest of the interview at Grow Smart Business…
IN THE MEAN TIME….
Register for the GrowSmartBusiness Webinar at www.growsmartbusiness.com/webinar.
Find out YOUR marketing and finance score by taking the survey – your results will be benchmarked against the Small Business Success Index.
Comments are moderated and will appear shortly. See terms.
