As part of the GrowSmartBusiness.com activities that include the Small Business Summit on Sept 30th in DC – Network Solutions hosted a #GrowSmartBiz webinar on August 26th on the topic “How to Effectively Market Your Small Business in a Downturn Economy?”
The GrowSmart Biz conference details are at http://tinyurl.com/gsbiz and use code GSB999 to get a great discount. Keynote is by Chris Anderson Editor of WIRED magazine and see a list of all the speakers here http://guest.cvent.com/EVENTS/Info/Custom.aspx?cid=17&e=41e08ae3-2ded-4c35-9c3a-67144406dfbe
The small business marketing panelist were Jay Ehret, Susan Gunelius and Jay Berkowitz. The panel was moderated by Prag Shah VP Web Storefront.
See the presentation here that has some tips from the panelists. Some of the ideas were:
1) Invest in marketing and stop being skeptical and do not reduce your marketing efforts
2) Plan for the long term and invest in marketing efforts so when the economy is better you will be known
3) Do not ignore traditional marketing , Jay Ehret gave some case studies on a couple of Small Business that used local advertising and direct mail to see success.
4) Content : The advice here was to start e-newsletters and also write articles for other sites. Jay Berkowitz gave a great tip on giving away a white paper or other content to people who sign up for the newsletter.
5) Employees : Small Business should use their employees as brand ambassadors
6) SEO and keyword opportunities
7) Ensure that all your media including videos are tagged well and with the keywords that make the most sense and are what you are targeting.
See more in the presentation below. If you have more tips please feel free to comment here or send them as a guest post to us.
Panelist Details :
A street-wise marketer who cut his small business teeth while selling and creating radio advertising for 17 years. He is now Chief Steward of the company he founded in 2001: The Marketing Spot in Waco, Texas, Jay is a small business marketing consultant, coach, speaker, and blog author; he is a branding architect, a customer experience designer, a conversation starter, and an advertising strategist.
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full service marketing communications provider offering copywriting, business communications, blog, book and article writing, and marketing and branding consulting services. She brings with her over 15 years of experience working in the marketing field for some of the largest corporations in the world (including divisions of AT&T, HSBC, Household International and more).
Jay is a small business internet consultant with more than 20 years of marketing experience. He has been behind the marketing for Fortune 500 brands: McDonald’s and Coca-Cola, developed online and offline strategies for AT&T, Sprint, and managed the marketing department for leading health and fitness website eDiets.com. Mr. Berkowitz is the CEO of Ten Golden Rules, a B2B internet marketing agency based in Boca Raton, Florida, specializing in internet advertising and marketing consulting services.
Panel Moderator:
Prag Shah, VP, Web Storefront, Network Solutions.
What other topics would you like us to have webinars on? Please let us know by commenting here
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