Special follow ups and special respect are two of my favorites — especially with all that's going on online these days. With comments, ratings, reviews and other innovative social media aspects of eCommerce, business owners have to be on their game at all times if they want to rise to the top and win over customers.

I just read about a hair stylist that sent personalized thank you notes to all their customers — talk about special follow ups!

I recently wrote an article about impressing your customers, which included the trait of generosity (#19) as a powerful way of keeping customers returning for business — this basic tactic is less about the numbers and more about the human connection between business owner and customer. Connect with your customers if you want them to return.

For mroe about generosity and other ways to win customers, consider checking out the 21 Things that Impress a Customer Online:

http://blog.dapeem.com/index.php/2009/06/24/21-...