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Jay Berkowitz clearly defines Web 2010

It is funny. As I get ready to do a write up on a great event this week I find that there is an online “blog fight” about Web 3.0 vs 2010 Web vs whatever. This past Monday was a great event called SocStardom #3 hosted by Maya Ruiz-McPherson that hosted Jay Berkowitz of “Ten Golden Rules of Marketing” fame. He is CEO of TenGoldenRules.com and gave us a preview of his presentation called “Web 2010″.

As I was writing this yesterday I was reviewing my blog feed and saw Chris Brogan’s post “Please Write this Robert” which talked about Robert Scoble’s post about Web 2010. What I didn’t realize until I read Scoble’s post was that he was commenting on the All Things D Conference held last week by Kara Swisher and Walt Mossberg. It was there that they were trying to capitalize on marking their conference as the start of the Web 3.0 era. Scoble called them out on this and addressed this by remarking that this type of innovation comes in at different times and that using a 2.0 or 3.0 really hurt the innovation process. Kara Swisher didn’t take too kindly to this in her response and so a blog fight has ensued.

What was sad is that they missed an opportunity to see Jay Berkowitz give his Web 2010 presentation which was not planned but coincidentally timed to these blog posts by Robert and Kara. The bigger point is that we are stepping into the next era of the web and 2010 is next year so this title is appropriate and forward thinking without getting too futurist on everyone.

In his talk last night, Jay pointed out 10 areas that are going to comprise our world and trends next year. Here are the highlights:

Area #1.) Micro-communications – Short communications for a short attention span. We will take our news in small bits using tools like Twitter, Qik, 12Seconds. Interesting case of @missionpie – they use Twitter and posts the pies they have this today and business is up 20% a day.

Area #2.) Virtualization – Businesses and segments going virutal. Virtual Assistants, Virtual Employees and Virtual Meetings. Tools – Guru, GoToMeeting, MyBusinessAssistant

Area #3.) Free Stuff! - Amazing free produrts with a revenue model attached. Wordpress, Podcasts, SEO Quake Toolbar, Google Analytics, Compete, Spyfu

Area #4.) Social Search – Crowsourcing opinions and interacting with community. Tools like Twitter Search are instantaneous and is faster than Google. Angie’s List, BazaarVoice and Threadless.

Area #5.) Customer Service ansd the New Marketing Department – Monitor your branding social media and develop a dialogue with your customers and prospects. Tools like Radian6 and CoTweet are extremely effective.

Area #6.) Disintermdediation Part 2 – Take advantage of “news hole” and engage directly. Tools like HelpAReporterOut are taking out the middleman.

Area #7.)  Super Widgetization – Develop applications to go direct to desktop. Facebook apps, iPhone apps, WeFollow, Twitter Apps, Widgets (widgetbox, clearspring)

Area #8.) Video! - Videos build viral traffic and conversion – Youtube, HowToVideos, Name and Tag videos with key words. Use Tubemogul, Great Thumbnails

Area #9) Personal Brand (PeoplePool, Google Profiles) – Create a unique brand and own it

a.) Be Your own Brand Manager (develop your brand marketing plan, how are you going to promote, set specific measurable goals)

b.) Determine your USP (what makes you distinctive, how can you enhance your unique skills)

c.) Follow Your Passion (where do you like to hangout, what do you

d.) Listen

e.) Embrace Your Inner Author (Create Unique Content)

f.) Build Your New (Set a goal to make a few quality connections, give to get ask about them, Ask about them)

g.) Volunteer to Shine (Develop new skills, enhance skill through freelance opportunities)

h.) Innovate to Lead

i.) Be Entrepreneurial – Entrepreneur is a verb

j.) Speak Up! – Go to Toastmasters, Presentation Zen

Area #10.) The Semantic Web – Evolving extension of the web and not just just an interconnectivity but an understanding of data. For more on this area I would review the Wikipedia explanation and Tim Berners-Lee (inventor of the Web) seminal article on Semantic Web in Scientific America.

For more great nuggests of trends and marketing goodness, check out presentations by Jay at his site at http://Presentations.TenGoldenRules.com

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