Local Search Visibility: Get Customers in Your Area
October 22, 2009 :: Jaime SoellYour local customers may see your stick and brick storefront on a regular basis and you may have something of a local reputation and client base. However, you may be missing out on a good portion of new customers if you are discounting the need for an online presence. Consider local search marketing.
Today, consumers typically begin their research for a product or service online, even if they plan to make the actual purchase in person or by phone. Local online searches are fast replacing other means of finding local companies, such as the phone book, newspapers, or other directories.
To grow your clientele, you must adjust with the times. Local search marketing offers the power of the major search engines with local directories, known as the Internet yellow pages. The search is targeted for geo-specific keywords related to your business and your community, such as “caterers in St. Louis,” or “St. Louis catering.” Many of your potential customers will use key words such as these to find area businesses and then drive to the location or make a phone call to secure the service or make the purchase.
Local search visibility is a simple and cost effective way to reach this large customer base. Because it can be time consuming, you may want to secure the help of a local search marketing expert to make sure your company is targeting the right keywords and getting included in the right locations. Another benefit is that you can take advantage of the local search marketing techniques with or without a website.
To find out more, Network Solutions offers an educational resource covering the pros and cons of local search marketing, titled, “Search Engine Optimization: Local Search Visibility Solutions Guide.” This paper will explain in greater detail how to get started, how to get help, and why this should be an important aspect of your marketing efforts.
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