Time and time again the years and years worth of marketing and finical principles change and evolve, but some things ring true. Making efforts to put your best foot forward, on the first step, regardless of whatever industry you are in helps make the road just a bit easier to walk.

I would like to believe that someone trying to market/promote themselves, or a business, wouldn't bother unless they truly believed they had a quality product. I would also hope that prior to getting to the point of needing these pieces that they would have taken an assessment of the environment they are trying to enter to see if it's over saturated or not.

I want, as I did for my business when I started out, small business owners to take the steps to make their initial marketing pieces to reflect the quality of product/service they are giving. This does not promise or ensure their success, but helps to make sure that their first engagement with a prospective client starts on a positive note.