Writing a Killer Marketing Plan isn’t hard. Unless you make it that way.

January 9, 2009 :: Steve Fisher

For any small business, customers are your lifeblood to profitability. You have to be able to win them over and convince them that you are the company they should work with over every one else. One primary way to frame your approach to marketing along with identifying the right campaigns that target who you want as customers

I have written my fair share of marketing plans, some for me and others for companies I worked with, but even if that is not required, having a plan is good thing by all accounts. So I looked at this new year as a time when people are thinking of the year ahead to how they are going to gain new customers and keep the ones they have especially in this tough economic environment.

Hence, the Marketing Plan Series was born.

This series is for seasoned marketers that want to pick up some nuggets of wisdom along the way or new business owners who don’t know anything about marketing but know that they need to do it to win customers

I will be writing this series here and cross-posting over on our sister site, MySolutionSpot.com. I will be writing the core series in a rapid fire set of posts over the next few weeks and once a month there will be an evaluation of putting this kind of plan into practice and tuning it along the way. In this manner, I hope to engage all of our readers out there to contribute their lessons learned and advice on building a successful marketing plan.

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Tobias_B

Looking forward to a series of blog posts that describe how to do what everyone else says must get done. Say for example we set out to write the plan. Before pen goes to paper, consider to whom you will sell your product or service. Marketing plans are often written in a vacuum when it comes to understanding how we engage and interact with prospects (people we want to convert to customers/clients). Think about what you want to name the company (Classic Motorcycles) and how you want to tag it (Sales, Service, Hard to Find Parts). A real no brainier. even if you don't ride, you get it. So make use a name and a tag that relate to your prospect. Avoid curious names that make people think. Ninety percent of your marketing will be done with an eight second impression. If your prospect has to ponder that meaning of your company name and there is no one there to explain it, how much time will the target devote to understanding your product or service's value?

Tobias

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