Comments on: Writing a Killer Marketing Plan isn’t hard. Unless you make it that way. http://blog.networksolutions.com/2009/new-series-for-2009-writing-the-killer-marketing-plan/ Small Business tips, interviews and conversations that provide advice and discussion about small business. Thu, 18 Mar 2010 09:51:07 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tobias_B http://blog.networksolutions.com/2009/new-series-for-2009-writing-the-killer-marketing-plan/comment-page-1/#comment-15272 Tobias_B Sat, 10 Jan 2009 23:08:58 +0000 http://blog.networksolutions.com/?p=488#comment-15272 Looking forward to a series of blog posts that describe how to do what everyone else says must get done. Say for example we set out to write the plan. Before pen goes to paper, consider to whom you will sell your product or service. Marketing plans are often written in a vacuum when it comes to understanding how we engage and interact with prospects (people we want to convert to customers/clients). Think about what you want to name the company (Classic Motorcycles) and how you want to tag it (Sales, Service, Hard to Find Parts). A real no brainier. even if you don't ride, you get it. So make use a name and a tag that relate to your prospect. Avoid curious names that make people think. Ninety percent of your marketing will be done with an eight second impression. If your prospect has to ponder that meaning of your company name and there is no one there to explain it, how much time will the target devote to understanding your product or service's value?<br><br>Tobias Looking forward to a series of blog posts that describe how to do what everyone else says must get done. Say for example we set out to write the plan. Before pen goes to paper, consider to whom you will sell your product or service. Marketing plans are often written in a vacuum when it comes to understanding how we engage and interact with prospects (people we want to convert to customers/clients). Think about what you want to name the company (Classic Motorcycles) and how you want to tag it (Sales, Service, Hard to Find Parts). A real no brainier. even if you don't ride, you get it. So make use a name and a tag that relate to your prospect. Avoid curious names that make people think. Ninety percent of your marketing will be done with an eight second impression. If your prospect has to ponder that meaning of your company name and there is no one there to explain it, how much time will the target devote to understanding your product or service's value?

Tobias

]]> By: Tobias_B http://blog.networksolutions.com/2009/new-series-for-2009-writing-the-killer-marketing-plan/comment-page-1/#comment-2938 Tobias_B Sat, 10 Jan 2009 18:08:58 +0000 http://blog.networksolutions.com/?p=488#comment-2938 Looking forward to a series of blog posts that describe how to do what everyone else says must get done. Say for example we set out to write the plan. Before pen goes to paper, consider to whom you will sell your product or service. Marketing plans are often written in a vacuum when it comes to understanding how we engage and interact with prospects (people we want to convert to customers/clients). Think about what you want to name the company (Classic Motorcycles) and how you want to tag it (Sales, Service, Hard to Find Parts). A real no brainier. even if you don't ride, you get it. So make use a name and a tag that relate to your prospect. Avoid curious names that make people think. Ninety percent of your marketing will be done with an eight second impression. If your prospect has to ponder that meaning of your company name and there is no one there to explain it, how much time will the target devote to understanding your product or service's value?<br><br>Tobias Looking forward to a series of blog posts that describe how to do what everyone else says must get done. Say for example we set out to write the plan. Before pen goes to paper, consider to whom you will sell your product or service. Marketing plans are often written in a vacuum when it comes to understanding how we engage and interact with prospects (people we want to convert to customers/clients). Think about what you want to name the company (Classic Motorcycles) and how you want to tag it (Sales, Service, Hard to Find Parts). A real no brainier. even if you don't ride, you get it. So make use a name and a tag that relate to your prospect. Avoid curious names that make people think. Ninety percent of your marketing will be done with an eight second impression. If your prospect has to ponder that meaning of your company name and there is no one there to explain it, how much time will the target devote to understanding your product or service's value?

Tobias

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