Online Marketing Changes on the New Storefront: Why Can’t I Purchase Products on Storefront?

by Travis Petersen on October 12, 2009

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By now, you have likely noticed that the Network Solutions® website has a new look. While some products and services have remained the same, offering the same great solutions with a new look and name, others are changing. Our online marketing solutions can now be found under nsMarketing™, which includes everything you need to get your website found in the search engines and by your potential customers—organic search, paid search marketing, online press releases, and email marketing.

When visiting the nsMarketing section of the new storefront, note that the products and services can no longer be purchased through the website. However, you will see an online marketing calculator that can give you a general idea of how best to spend the budget you have allotted to online marketing (also covered in this newsletter), a toll free number to speak to a specialist, or a form to submit to be contacted by a specialist at a later time.

If you have purchased online marketing products—a press release, perhaps—on the storefront before, this may come as a bit of a surprise. You might ask yourself, “Why can’t I purchase products for myself anymore?”

A New Approach to Serving Our Clients

In the past, Network Solutions took a more product-based approach to online marketing. While individual products relating to organic search engine optimization and paid search marketing had their benefits for clients (and still do), we have moved towards a service-based approach. Clients have one point of contact for all of their online marketing services, ensuring that campaigns including organic search engine optimization, paid search marketing, and online optimized press releases use complementary keywords and research and provide a unified effort to maximize the benefit to you, the client.

In the end, you are not looking for a specific product or service. You are looking for a solution—an answer to the question, “How can I get my website found on the Internet by the people I want to find it?” The new storefront approach—working with a specialist from the beginning, before specific products or services are purchased—ensures that we can help you develop a road map that will maximize benefit at a budget you can afford.

Contacting a Consultant

While our new online marketing calculator can give you a general idea of the best ways to allocate your online marketing budget, speaking with a specialist is the best solution. Our consultants understand working with many different budget levels and are well versed in search engine optimization, pay per click advertising, and the benefits of online press releases. Contact us today at 1-866-376-1531 or visit the main nsMarketing page to learn more.

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