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	<title>Comments on: Ruminations on &#8220;Best Fits for Social Media in the Sales Cycle&#8221;</title>
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		<title>By: Matt West</title>
		<link>http://blog.networksolutions.com/2009/ruminations-on-best-fits-for-social-media-in-the-sales-cycle/comment-page-1/#comment-3407</link>
		<dc:creator>Matt West</dc:creator>
		<pubDate>Thu, 14 May 2009 01:50:51 +0000</pubDate>
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		<description>As a consultant, I see the value of providing an online experience. Social media is a great example of an interactive digital medium with real power, provided you know how to use it. For the average small business, effectively navigating social media is largely about understanding Generation Y. Please see my review of Millennials and social media. &lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://thegreenmarket.blogspot.com/2009/05/power-of-social-media-and-importance-of.html&quot; rel=&quot;nofollow&quot;&gt;http://thegreenmarket.blogspot.com/2009/05/powe...&lt;/a&gt;&lt;br&gt;&lt;br&gt;See also the ways in which social media and sustainability are aligned.&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://thegreenmarket.blogspot.com/2009/05/social-media-and-sustainability.html&quot; rel=&quot;nofollow&quot;&gt;http://thegreenmarket.blogspot.com/2009/05/soci...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>As a consultant, I see the value of providing an online experience. Social media is a great example of an interactive digital medium with real power, provided you know how to use it. For the average small business, effectively navigating social media is largely about understanding Generation Y. Please see my review of Millennials and social media. </p>
<p><a href="http://thegreenmarket.blogspot.com/2009/05/power-of-social-media-and-importance-of.html" rel="nofollow"></a><a href="http://thegreenmarket.blogspot.com/2009/05/powe.." rel="nofollow">http://thegreenmarket.blogspot.com/2009/05/powe..</a>.</p>
<p>See also the ways in which social media and sustainability are aligned.</p>
<p><a href="http://thegreenmarket.blogspot.com/2009/05/social-media-and-sustainability.html" rel="nofollow"></a><a href="http://thegreenmarket.blogspot.com/2009/05/soci.." rel="nofollow">http://thegreenmarket.blogspot.com/2009/05/soci..</a>.</p>
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		<title>By: Amber Naslund</title>
		<link>http://blog.networksolutions.com/2009/ruminations-on-best-fits-for-social-media-in-the-sales-cycle/comment-page-1/#comment-3376</link>
		<dc:creator>Amber Naslund</dc:creator>
		<pubDate>Wed, 13 May 2009 16:07:58 +0000</pubDate>
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		<description>Hey Steve,&lt;br&gt;&lt;br&gt;Great seeing you in Chicago last week! For us, social media and sales converge in a couple of different places. In the first place, we believe that social media can help build relationships with people and businesses long before they even become prospects for us, meaning that we&#039;re a trusted source of information and expertise. Secondly, we can often identify people at their &quot;point of need&quot;, hearing them when they&#039;re looking for the kind of solution we can provide, and connecting based on that mutual benefit (instead of a sales pitch).&lt;br&gt;&lt;br&gt;We&#039;ve found immense value in using social media as an integral part of our business development process, and are always interested in hearing about other successes, too.&lt;br&gt;&lt;br&gt;Thanks so much!&lt;br&gt;&lt;br&gt;Amber Naslund&lt;br&gt;Director of Community, Radian6</description>
		<content:encoded><![CDATA[<p>Hey Steve,</p>
<p>Great seeing you in Chicago last week! For us, social media and sales converge in a couple of different places. In the first place, we believe that social media can help build relationships with people and businesses long before they even become prospects for us, meaning that we&#39;re a trusted source of information and expertise. Secondly, we can often identify people at their &#8220;point of need&#8221;, hearing them when they&#39;re looking for the kind of solution we can provide, and connecting based on that mutual benefit (instead of a sales pitch).</p>
<p>We&#39;ve found immense value in using social media as an integral part of our business development process, and are always interested in hearing about other successes, too.</p>
<p>Thanks so much!</p>
<p>Amber Naslund<br />Director of Community, Radian6</p>
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