Small Business Success Index covered on Blogs and Media
March 30, 2009 :: Shashi BellamkondaAnita Campbell Editor in Chief of Small Business Trends site and the Small Business Trends newsletter and also the host of Small Business Trends Radio wrote Grass Not Always Greener in This Economy, Say Small Business Owners on SmallBiztrends.com
I thought it remarkable that nearly half thought their competitors had been significantly impacted by the downturn. Yet, just a little over a third reported their own businesses being significantly impacted. And 31% thought their own businesses had been relatively unscathed — nearly twice the number who thought the competition was left unscathed. It almost seems as if business owners are counting their blessings.
Ramon Ray Technology Evangelist & Editor at Smallbiztechnology.com wrote What Makes A Business Sucessful? How Do You Measure Up?
The degree of use of internet business solutions contributes to the overall competitiveness of a small business, but it takes more than just having a website. To illustrate, those that are “internet tech-powered,” meaning they use at least 6 technologies in the business, have a 31% chance of being “highly competitive.” The percentage who are highly competitive drops to 24% among those with moderate use of these technologies (2 to 5), and 19% among those with minimal use of internet technology.
The augmenting role of internet business solutions remains strong even when controlling for size. The pattern above holds when examining very small businesses with less than five employees. It would appear that even a very small
business can use such technologies as an equalizer to compete with larger firms.
Brent Leary CRM Guru and co-founder of Barack20.cominterviewed Network Solution’s CEO Roy Dunbar for Business Technology Radio.
At a very high level, these reports show just how important the wise use of technology can positively impact small business. They also show that small business people are still a pretty positive group of folks, considering all that is going on right now. So check out my conversation with Roy by clicking the player below, or feel free to download the mp3 file,. And find out more about the study at http://www.growsmartbusiness.com.
Brent also included an analysis of the Small Business Success index in Amex OPEN Forum post focussing along with a study by The Nielsen Company called A Tale of Two Studies.
Tinu Abayomi-Paul wrote on the Free Traffic Tip website after speaking to Roy Dunbar Network Solution’s CEO in a post Why You Should Care About The Small Business Success Index : Site of the Day
Before I came across the SBSI I thought maybe this was just all the Small Business Owners that I knew.
My original theory was that more companies are starting to see that they can get better results from leveraging PR, online and offline publicity and marketing than just paying for search advertising, so I thought perhaps only marketing-related companies were getting a boost in new business from this change in climate.
Apparently, the news is better than I thought – small business is doing much better than I expected, across the board.
Podcast: Play in new window | Download
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