Super Bowl Ads: Twitter and Friends

by Shashi Bellamkonda on February 2, 2009

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Categories : News, Social Media, Swami Speaks



As I watched the Super Bowl end with an amazing victory for the Steelers, I noticed another amazing thing happen – whenever I am connected on the Internet I always have a browser open with my search for Network Solutions terms – friends on Twitter started tweeting to me and asked how they can transfer their domain names to Network Solutions. Their anger was about a couple of specific Super Bowl ads. At first I started to work the phones and email to try to come up with a special offer to welcome them to Network Solutions. Then I noticed the tweets and retweets growing. @mackCollier was watching this effect and blogged about it on the Viral Garden – So is it worth to be Monitoring Twitter.

Its late night on a Sunday night and I am happy to offer anyone who wants to transfer their domains to Network Solutions a price of $9.99 per year for each domain name. We don’t have time to alert the centers so please send an email with your contact to smedia@networksolutions and we will follow-up with you. I encourage the community to spread the word.

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  • Tobias_B
    Another example of transparency and social media. This morning social networks and streams are buzzing up GoDaddy for their poor judgment in advertising content during the 2009 Super Bowl. Apparently, GoDaddy must have thought that only single men were watching the last night as they ran the "Enhancement" spot . That was not the case as stream montiors indicate this morning. It appears that even men are making statements like "I had to take a shower after the GoDaddy advertisements last night. They made me feel dirty".

    As a communications professional and the father of a seven-year-old who was allowed to stay up last night and watch the game, I'm perplexed. I had to explain that commercial to my daughter - it came without warning. You know that old line "You can turn off your TV". It only works if you know what is coming and we were completely unprepared for something like this.

    I believe Godaddy will not be able to manage this since they demonstrate a lack of awareness when it comes to the world outside in general. It takes a business several years to recover from this kind of PR nightmare. JetBlue and Dell are two examples.

    As was the case with JetBlue, Bob might want to polish up that resume as things like this fly in the face of the CEO.

    Tobias
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