Comments on: Understanding Word of Mouth Marketing http://blog.networksolutions.com/2009/understanding-word-of-mouth-marketing/ Small Business tips, interviews and conversations that provide advice and discussion about small business. Sat, 20 Mar 2010 09:13:18 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: BassettL http://blog.networksolutions.com/2009/understanding-word-of-mouth-marketing/comment-page-1/#comment-15072 BassettL Thu, 02 Jul 2009 21:08:33 +0000 http://blog.networksolutions.com/?p=2549#comment-15072 Word of mouth marketing is such an obvious marketing tool--surprising that it has taken businesses this long to really integrate it into their marketing mix. With the growing popularity of social media it's important to remember that the key behind these tools is engaging consumers in sustainable and authentic dialogue. This ends up driving recommendations for brands and creates buzz that extends past the initial 15 minutes of fame that traditional marketing and advertising offers. <br><br>Our CEO, and President-elect of WOMMA, has gained significant traction in this space and could offer some great insight for future posts...if interested, of course. Thanks for writing!<br><br>Leah Bassett<br><a href="mailto:lbassett@zocalogroup.com" rel="nofollow">lbassett@zocalogroup.com</a><br><a href="http://www.zocalogroup.com" rel="nofollow">www.zocalogroup.com</a><br>@BassettL Word of mouth marketing is such an obvious marketing tool–surprising that it has taken businesses this long to really integrate it into their marketing mix. With the growing popularity of social media it's important to remember that the key behind these tools is engaging consumers in sustainable and authentic dialogue. This ends up driving recommendations for brands and creates buzz that extends past the initial 15 minutes of fame that traditional marketing and advertising offers.

Our CEO, and President-elect of WOMMA, has gained significant traction in this space and could offer some great insight for future posts…if interested, of course. Thanks for writing!

Leah Bassett
lbassett@zocalogroup.com
http://www.zocalogroup.com
@BassettL

]]> By: BassettL http://blog.networksolutions.com/2009/understanding-word-of-mouth-marketing/comment-page-1/#comment-3638 BassettL Thu, 02 Jul 2009 17:08:33 +0000 http://blog.networksolutions.com/?p=2549#comment-3638 Word of mouth marketing is such an obvious marketing tool--surprising that it has taken businesses this long to really integrate it into their marketing mix. With the growing popularity of social media it's important to remember that the key behind these tools is engaging consumers in sustainable and authentic dialogue. This ends up driving recommendations for brands and creates buzz that extends past the initial 15 minutes of fame that traditional marketing and advertising offers. <br><br>Our CEO, and President-elect of WOMMA, has gained significant traction in this space and could offer some great insight for future posts...if interested, of course. Thanks for writing!<br><br>Leah Bassett<br><a href="mailto:lbassett@zocalogroup.com" rel="nofollow">lbassett@zocalogroup.com</a><br><a href="http://www.zocalogroup.com" rel="nofollow">www.zocalogroup.com</a><br>@BassettL Word of mouth marketing is such an obvious marketing tool–surprising that it has taken businesses this long to really integrate it into their marketing mix. With the growing popularity of social media it's important to remember that the key behind these tools is engaging consumers in sustainable and authentic dialogue. This ends up driving recommendations for brands and creates buzz that extends past the initial 15 minutes of fame that traditional marketing and advertising offers.

Our CEO, and President-elect of WOMMA, has gained significant traction in this space and could offer some great insight for future posts…if interested, of course. Thanks for writing!

Leah Bassett
lbassett@zocalogroup.com
http://www.zocalogroup.com
@BassettL

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