Network Solutions – Small business conversations and working together for small business success

Using the Marketing Calculator

Not sure where to spend your online marketing dollars? Our tool can help.

When you are a business owner, every dollar counts. You’ve likely decided that establishing a Web presence and conducting online marketing activities are vital to growing your company, but may feel overwhelmed by the numerous options and differing opinions you find. How can you make the best decisions for your company and your budget?

On our new storefront, you will find our Online Marketing Calculator, a tool that can help you determine where your online marketing dollars will be most effective. Its purpose is not to point you towards a single online marketing strategy; based on the answers you provide to a few specific questions about your business, your customers, and your budget, it will show you potential ways to distribute your online marketing dollars to your most profitable advantage.

After you’ve used the tool to establish an idea of the types of marketing strategies that will be most beneficial to your business, you may choose to complete our online form or contact a customer service representative to help you begin developing a plan to implement these tactics.

Getting Started

You’ll begin by answering a few simple questions that impact your online marketing needs:

• Where are your customers coming from—are they local or national, and will they visit a location, shop online or both?
• Do you already have a website to market or are you creating one?
• How quickly would you like to see results?
• What is your monthly marketing budget?

 As you answer each question and move the markers on the lead generation and budget lines, you will see that the pie chart to the right changes in response to your answers. The distribution will show how much of your budget should be allocated to: PPC for paid advertising placement on the search engines; SEO for improved rankings in organic search results; Email Marketing for improved communication with visitors to your site; Online Press Releases for generating buzz about your site and new products; and Local Search Visibility for listings in local directories. Everyone’s plan will be unique, but in general:

• If you need leads quickly, you’ll want to allocate more funds to PPC campaigns.
• If you are looking for long-term results, more money will go to SEO.
• If your website is new, you’ll want to purchase an Online Press Release to jump start your efforts.

A Network Solutions Representative can help you nail down specific activities within these marketing concepts. They can also help you determine which type of SEO services you might need, where to focus your PPC campaign and how a press release may help your site.

Regardless of the current status of your online marketing efforts or the size of your budget, we can help you get a solid plan in place to help customers find your website, buy your products, and utilize your services. Try our marketing calculator tool and contact Networks Solutions® today to get started.

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