Posts by : Jill Foster

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Book review – Tactical Transparency, Ch. 10: how issues blogs show people you’re listening

March 16, 2009


QOTD-from Tactical Transparency: how leaders can leverage social media to maximize value and build their brand
Bk series intro, chapter overview
I’m still immersed in the useful insights of authors Shel Holtz and John Havens; and I can’t get enough of their book. Last week launched this review series covering the third chapter about characteristics [...]

Categories Resources, Small Business, Social Media

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2009 predictions revisited: 4 metrics tools for social media (& competing with Steve!)

January 14, 2009


Predictions…got game?
Have you ever met someone who predicted outcomes for a coming year – say in the technology sector for example – who had over a 50% success rate?! Well look no further than the track record from our very own Steve Fisher. Last year of his (10) 2008 forecasts, he nailed 70%. Come on!…the [...]

Categories Small Business, Small Business Tips, Social Media

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Ego surfs and action plans: your roadmap to transparency

January 12, 2009


What is the worst-case scenario with transparency? You’re being honest and are saying things that are real—the right outcome is eventually going to come out of that.
-Dave Balter, founder and CEO of BzzAgent
Tactical Transparency comes to a close
Shel Holtz and John Havens include plenty in their book. They combine a concrete definition for transparency with [...]

Categories Resources, Small Business, Social Media

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