Which mobile tactics work? MobileMondayDC looks beyond Obama’s campaign on sms success, part 2
December 22, 2008 :: Jill FosterOn SMS, elections, the energy bill, & more, part 2: MobileMonday meets in DC
MobileMondayDC, apart of the greater MobileMonday community, met last week complete with networking reception & a fine panel on political mobile media campaigns. It all went down at Amplify Public Affairs where DC chapter’s co-founder Kathie Legg helped to make [...]
Which mobile tactics work? MobileMondayDC looks beyond Obama’s campaign on sms success, part 1
December 19, 2008 :: Jill FosterMobileMondayDC and the MobileMonday global community offer great resources and networking events. If you work within the industry or just want to engage with those who do, their events are worth the time (and Finland started it all…!). And thanks to Kathie Legg for helping to create DC’s very own chapter.
Mobile tech inside [...]
Video – Solution Stars: strategy drives outreach for small business
December 17, 2008 :: Jill FosterDo you remember?
…the tips? the insight? all the interviews? and the fun online chats with the experts?
It was all there Oct. 29th with the benefit of small business at the forefront. Network Solutions hosted the Solutions Stars video conference where social media and marketing gurus plus industry leaders shared their know-how. [...]
Book review – Ch. 4 of ‘Tactical Transparency’: opaque selling doesn’t deliver (& sales tips that do)
December 16, 2008 :: Jill FosterA review continued for Tactical Transparency,Ch. 4, From prospects to people:
Why opaque selling doesn’t deliver long-term return on investment
Everybody pitches. -from Tactical Transparency: how leaders can leverage social media to maximize value and build their brand
I’m still immersed in the useful insights of authors Shel Holtz and John Havens; and I can’t get [...]
Web 2.0 in mostly plain English: a workshop take down
December 12, 2008 :: Jill FosterIt was all there at last weekend’s workshop Web 2.0: Mostly In Plain English, a guide to successful innovation through an audience centered lens.
-The emergence of social media from the first-generation web aka Web 1.0;
-How blogging can help make this your most profitable year (even in this fiscal climate);
-Analytics and optimization tips for your website;
-Next [...]
Solutions Stars video: Rising above the noise (with tips for small business)
December 11, 2008 :: Jill Foster“Help me help myself…please!”
I’m just starting a new business and whew, that’s the phrase that comes to mind sometimes! Small business owners wear countless hats from customer service champion to boss to sales driver to marketer to creative…and on. They need all the partners they can for their success. And they can add Solutions Stars [...]
Book review (text & audio): ‘Tactical Transparency’ goes beyond fluffy definitions
December 9, 2008 :: Jill FosterGetting transparent: from digital tokenism to clear next steps
I believe in transparent operations and the often systemic openness they can have on business. And achieving that transparency can certainly involve trial and error. So this next thought isn’t meant to be unforgiving: it’s disheartening though when some organizations attempt transparency, either in their group culture [...]
Surviving in this hellish economy: Matrix Group’s CEO Joanna Pineda on customers, marketing, and counter-trends
December 5, 2008 :: Jill FosterNote from Solutions Are Power:
At her blog The MatriX Files, CEO/Founder Joanna Pineda recently blogged about economic survival tips and her mobile media experience with Solutions Are Power. Her post is cross-published with permission below. Enjoy!
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By Joanna Pineda
Okay, it’s official. The economy is in a recession, but what are you doing about it? What is [...]
Online advocacy guru – part 2: continuing conversation with RAD Campaign Partner & Women Who Tech Founder Allyson Kapin
December 4, 2008 :: Jill FosterWho she is: well for starters, she challenged the White House fax machine
Allyson Kapin, founding partner of the online communications firm RAD Campaign (and also founder of the annual Women Who Tech Telesummit) recently met up to discuss a lot: publicity (and is it all good?); social media tips for small business & ‘the hook’; [...]
Roundtable Recap: National Association of Broadcasters hosts Digital Media VIPs with John Ousby, BBC’s savvy head of distribution tech
December 3, 2008 :: Jill FosterDigital radio: restoring the theatre of our mind
That’s the goal of BBC’s John Ousby when it comes to online radio and interactive media. Whereas some from the days of transistors may think online media drains the users’ radio experience, John believes it can be socially enriched and relevant. He’s the head of distribution technology for [...]



