Smart Working Book Review – Never Eat Alone by Keith Ferrazzi
August 19, 2009 :: Steve FisherIt is funny. Most of the time I head to the bookstore and look at the new releases and see if there is something to pick up and take a quick look over a cup of coffee and buy the one that hits me the most and add it to my library. I had heard [...]
Smart Working Book Review – ME 2.0 Building Your Personal Brand
August 7, 2009 :: Steve FisherWhether you like it or not, the term “Personal Brand” is here to stay. Originally called and still in many places “thought leadership”, it is about being identified as a leader or expert in some respect. Before it was even given a label, personal brands have been there in front of us and usually related [...]
Book Review – Origin of Brands by Al & Laura Ries
June 25, 2009 :: Steve FisherThere are so many books out there on branding that the term branding itself is a bit tired and no one wants to listen anymore.
Everyone thinks they know how brands work and pretty much everyone of them have no clue. Despite these brands which result in their most identifiable element – the logo, the concept [...]
Top 5 LinkedIn Lessons from Lewis Howes, author of LinkedWorking
May 20, 2009 :: Steve FisherA few weeks ago I was at SOBCon and one of the people I met was Lewis Howes. He was an arena football player, he is also an inventor and a sports networker. During some down time from recovering from an injury, he created a sports professionals group on LinkedIn and over time became a [...]
The Luck of being born around 1955 Outliers – The story of Success By Malcolm Gladwell ( Book Review)
January 16, 2009 :: Shashi BellamkondaMalcolm Galdwell writes very well. His books Tipping Point and Blink really changed the way people think of making a difference in business. Outliers is about success and what contributes to the success of “Outliers”. Outliers are defined by Malcolm Gladwell as “outside everyday experience where the normal rules did not apply.” Gladwell himself is a outlier. Jay [...]
