Network Solutions – Small business conversations and working together for small business success

Smart Working: Interview with Anthony Pappas of The Pappas Group

I recently had the opportunity to talk with Anthony Pappas of The Pappas Group. He is a really friendly and knowledgeable guy who is a brand expert in not just the “how” of creating a brand but what he calls “the why” of creating a brand. We sat down and talked about branding and entrepreneurship [...]

Smart Working Book Review – ME 2.0 Building Your Personal Brand

Whether you like it or not, the term “Personal Brand” is here to stay. Originally called and still in many places “thought leadership”, it is about being identified as a leader or expert in some respect. Before it was even given a label, personal brands have been there in front of us and usually related [...]

Book Review – Origin of Brands by Al & Laura Ries

There are so many books out there on branding that the term branding itself is a bit tired and no one wants to listen anymore.
Everyone thinks they know how brands work and pretty much everyone of them have no clue. Despite these brands which result in their most identifiable element – the logo, the concept [...]

10 Simple Rules to Effective Personal Branding

Last month, Jay Berkowitz came by the Network Solutions office for a visit to speak about the Web in 2010. It was a great presentation and we did a great write up on it too. However, there was one point in the presentation which deserves its own post and that is Area #9 – Personal [...]

Making Your Social Media Campaign A Success Through Whuffie

There is a phenomenon that is growing in the social media sphere known only as “whuffie”. But just what is “whuffie”? It’s social media capital. In other words, it’s street credibility. It will have considerable effect on whether the information you post on your website is repurposed, spread virally or redistributed, or commented on. So [...]

One Year and 500 Posts – The Best of the Best and the Future is Looking Bright

For all of our readers out there, we are marking a milestone of our 500th post here at Solutions Are Power and it has been an awesome 16 months of growing, learning and listening. We hope we have provided you valuable and timely information along with some humor thrown in for good measure. We plan [...]

Building Your Brand Series – Part 4 – Social Networking

So far in this series we’ve covered the tools that you can use to be building your business’ brand. There are also many things that you can do in relation to social networking.

Building your Brand 101 Series
Building Your Brand Series – Part 1 – Listening
Building Your Brand Series – Part 2 – Responding
Building Your Brand [...]

Building Your Brand – Part 3 continued – Analytics

This is the third in a series on building brand. If you missed the first three then you may want to read them first.

Building your Brand 101 Series
Building Your Brand Series – Part 1 – Listening
Building Your Brand Series – Part 2 – Responding
Building Your Brand Series – Part 3 – Analytics

In the last post [...]

Building Your Brand Series – Part 2 – Responding

In Part 1 of this series I talked about the various tools that can be used for listening. I also interviewed Alex DeCarvahlo who has a new product called StartPR.com.
You will want to listen for awhile before responding. Look for trends & see where people are talking about your product/services. What is the tone? Are [...]

Building Your Brand Series – Part 1 – Listening

The goal of this series is to take your online presence to a new level. A great book to read on this topic is Groundswell by Charlene Li & Josh Bernoff. It outlines the steps to leveraging the power of your customers online. And it also has many case studies to give you lots of [...]