What’s In A Business Name? You Would Be Surprised
June 22, 2009 :: Steve FisherThe following is a guest post by Toby Bray, Principal of Clarity Markets, a full service Sales and Marketing Consultancy with over twenty years experience in operating and growing companies. This topic is something that Toby and I spoke of often especially when I was going through a renaming of my business. He has some [...]
Three Minutes to SEO Mastery
June 18, 2009 :: Steve FisherThe more and more I work with SEO or Search Engine Optimization, the more I love the art and science of it all. It is definitely a bit of modern alchemy because you are trying to turn lead filled web pages into gold filled content that drives new sales or advertising click throughs. Sure, there [...]
Like A Kid In A Comic Book Store
June 8, 2009 :: Mike DoughertyInstead of trying to create tactics and plans that brings clients to you, try getting out and going to them. Seriously, go where your future long term customers will be. Market like you would to a kid…be where the eyes are.
Understanding the Twitterverse
June 8, 2009 :: Steve FisherI am not your power Twitterer. Although some people I know might call me a “twit” I don’t consider myself a “Twitter Addict”. I used to use TweetDeck but now use Seesmic Desktop because it fits my workflow (multiple account monitoring, groups) but not much else. I have a Blackberry which is not great for [...]
Jay Berkowitz clearly defines Web 2010
June 5, 2009 :: Steve FisherIt is funny. As I get ready to do a write up on a great event this week I find that there is an online “blog fight” about Web 3.0 vs 2010 Web vs whatever. This past Monday was a great event called SocStardom #3 hosted by Maya Ruiz-McPherson that hosted Jay Berkowitz of “Ten Golden Rules of Marketing” fame. He is CEO of TenGoldenRules.com and gave us a preview of his presentation called “Web 2010″.
Gary Vaynerchuk on “Uncorking Your Brand with Social Media”
June 2, 2009 :: Steve FisherGary Vaynerchuk of WineLibary TV is always inspirational and funny. He gets right to the point and is one of the most genuine people I have ever met. I met him for the first time about two years ago at an event that Greg Cangelosi of Blue Sky Factory was putting on regarding social media. [...]
Just Because You Give It Away…
June 1, 2009 :: Mike DoughertyThe campaign was clear, very honorable in its intentions, and was giving something away a gift thanks. And this wasn’t just a cheap give away item. It had value both financially and use. The campaign had all the makings of a successful campaign if the appropriate effort was put into it, but what happened?
Winning Clients in a Wired World – A Grow Smart Business Interview with Kip Gregory
May 29, 2009 :: Steve FisherKip Gregory, founder of the Gregory Group is a consultant, speaker and author of the book “Winning Clients in a Wired World”. He is one of the country’s leading authorities on using computers and the Web to create time-saving, money-making, franchise-building systems. His bio says that he “specializes in coaching financial services professionals and companies [...]
Top 7 Part-Time Online Business Myths
May 14, 2009 :: Steve FisherPursuing through my blog feeds (I subsribe to 71 of them) the top 5 or top 10 lists always get my attention and I know Digg.com readers love them too. But this one about the Top 5 Part-Time Online Business Myths really caught my eye. Many of you out there are aspiring entrepreneurs and others [...]
Ruminations on “Best Fits for Social Media in the Sales Cycle”
May 12, 2009 :: Steve FisherMany of you out there are looking for ways to maximize your social media efforts to gain customers and I share your experiences of striving to correlate every investment to direct return that is more than what I put in. But when it comes to social media, it is not as straightforward as we wish [...]
