The Absence of Presence and the Presence of Absence

October 21, 2009 :: Joe Loong

The Washington Post last week had an article looking at several Facebook refuseniks (people who’ve taken a stand against joining Facebook or similar online social networks), and investigating their reasons for (and consequences of) non-participation.
This, by itself, is only slightly interesting; as with any technology — dishwashers, automobiles, air conditioning, telephones, TV, cell phones — [...]


Online Networks and the 7-Year Friend Itch

October 9, 2009 :: Joe Loong

Sometimes, I’ll review the list of my friends and followers on a social networking platform and find myself staring at a name and and asking, “Who are you?”
This isn’t in an existential, “Can one ever truly know someone?” kind of way — I’m literally thinking, “Who the heck are you and I how do I [...]


Social Media Policies: Trick or Treat?

October 2, 2009 :: Joe Loong

Unfortunately, I wasn’t able to attend Tuesday’s Grow Smart Biz Conference, but by all accounts (and there are a lot of them) and my own dipping in and out of the live stream, it was a great success, so congratulations to the entire team and all the particpants and attendees.
Since I couldn’t monitor the entire [...]


Known Unknowns: Location, Location, Location

September 25, 2009 :: Joe Loong

This past weekend, I was suckered by some friends into joining an impromptu bar crawl (hey, twist my arm, ow, okay) in Ye Olde Reston Towne Centre (it’s an upscale-ish, mixed use “don’t-call-it-a-mall” in the outer DC suburbs of northern Virginia).
Coincidentally, I’ve been getting more active trying out Foursquare, a location-based mobile social network — [...]


Everything You Say Can and Will Be Used Against You

September 24, 2009 :: Joe Loong

It should hardly need repeating at this point: When you post stuff to the Internet, people will see it, and quite possibly use it in ways that you don’t intend. And yet, either people keep finding new ways to make the same mistakes, or other people keep finding ways to use that information.
Two recent cases [...]


Smart Working – Building a Stellar Online Community

September 18, 2009 :: Steve Fisher

Building the Small Business community here at Network Solutions is something we work hard on every day. We use tools like this blog and our other blogs (Grow Smart Business, Women Grow Business) to connect with various parts of our community. We also use tools like Twitter and good old fashioned email to reach out [...]


Marketers Killed the Internet as a Medium for Introverts

September 14, 2009 :: Joe Loong

Recently, I’ve seen Myers-Briggs Personality Type badges floating around on Facebook and other social Web sites. I haven’t retaken the test in a long time, but I used to be an INTJ (basically, an introvert), and I have no reason to think that’s changed in any meaningful way.
It did, however, get me thinking about how [...]


Gnomedex Recap – Day 2 – The awesome TED-like experience continues

September 1, 2009 :: Steve Fisher

This year’s Gnomedex in Seattle was the ninth in its history and my fourth. I am continually blown away by the people in the crowd and on stage who provide a TED-like experience for a fraction of the price and no pretension (no invite only BS).
Chris Pirillo is the creator of Gnomedex and is know [...]


Social Gaming as Social Grooming: Mafia Wars and my High School Reunion

August 27, 2009 :: Joe Loong

Two independent events have sort of collided for me on Facebook, resulting in something that’s sort of interesting, sort of annoying, and sort of disturbing.
The first event is that I started playing Mafia Wars this month (my excuse that I’m merely doing it to evaluate online gaming mechanics and explore ways to use them to [...]


Mafia Wars, Gaming and Getting People to Do Stuff

August 4, 2009 :: Joe Loong

Up until this point, I’ve avoided Mafia Wars, which I’d previously known as “that multiplayer game on Facebook with all the annoying status updates.” However, since I’m trying to look at ways that we can use social gaming to help influence and change offline behaviors (especially in the areas of disaster / personal preparedness), I [...]