Time for Social Media Marketing
November 17, 2009 :: Maura O'NeillMaybe you can’t afford a PR firm to answer these questions for you, but you sure can Tweet, Facebook, blog and, generally, jump in on the conversation. You can get some answers.
Smart Working: Leveraging the Emerging Trends of the Real Time Web
November 13, 2009 :: Steve FisherI was recently reading an article from Mashable about the trends of the Real Time Web and it got me thinking about how small business are going to be able to leverage these new trends and tools to stay competitive. Here are some trends I think will be coming for the real time web that [...]
#140conf – Interview with John Yamasaki of Seesmic
November 10, 2009 :: Steve FisherI first met John Yamasaki, or as his friends call him, Yama, at the Gnomedex conference last August. He is an evangelist at Seesmic, maker of the Twitter console tool of the same name. He has an extremely high enthusiasm for the Seesmic platform as you would expect of any product evangelist. I caught up [...]
Social Media Workshop for Small Business – Richmond, VA on 11/20
November 10, 2009 :: Steve FisherIn today’s market where everything revolves around Google, how do you ensure that your prospective customers are finding YOU online among millions of other brands? The main reason why social media marketing is such a phenomena is its ability to transform an unknown name into a popular brand online. So how do you get started? [...]
The Absence of Presence and the Presence of Absence
October 21, 2009 :: Joe LoongThe Washington Post last week had an article looking at several Facebook refuseniks (people who’ve taken a stand against joining Facebook or similar online social networks), and investigating their reasons for (and consequences of) non-participation.
This, by itself, is only slightly interesting; as with any technology — dishwashers, automobiles, air conditioning, telephones, TV, cell phones — [...]
Online Networks and the 7-Year Friend Itch
October 9, 2009 :: Joe LoongSometimes, I’ll review the list of my friends and followers on a social networking platform and find myself staring at a name and and asking, “Who are you?”
This isn’t in an existential, “Can one ever truly know someone?” kind of way — I’m literally thinking, “Who the heck are you and I how do I [...]
Social Media Policies: Trick or Treat?
October 2, 2009 :: Joe LoongUnfortunately, I wasn’t able to attend Tuesday’s Grow Smart Biz Conference, but by all accounts (and there are a lot of them) and my own dipping in and out of the live stream, it was a great success, so congratulations to the entire team and all the particpants and attendees.
Since I couldn’t monitor the entire [...]
Known Unknowns: Location, Location, Location
September 25, 2009 :: Joe LoongThis past weekend, I was suckered by some friends into joining an impromptu bar crawl (hey, twist my arm, ow, okay) in Ye Olde Reston Towne Centre (it’s an upscale-ish, mixed use “don’t-call-it-a-mall” in the outer DC suburbs of northern Virginia).
Coincidentally, I’ve been getting more active trying out Foursquare, a location-based mobile social network — [...]
Everything You Say Can and Will Be Used Against You
September 24, 2009 :: Joe LoongIt should hardly need repeating at this point: When you post stuff to the Internet, people will see it, and quite possibly use it in ways that you don’t intend. And yet, either people keep finding new ways to make the same mistakes, or other people keep finding ways to use that information.
Two recent cases [...]
Smart Working – Building a Stellar Online Community
September 18, 2009 :: Steve FisherBuilding the Small Business community here at Network Solutions is something we work hard on every day. We use tools like this blog and our other blogs (Grow Smart Business, Women Grow Business) to connect with various parts of our community. We also use tools like Twitter and good old fashioned email to reach out [...]
