Social Broadcasting: Where You Are vs. Where You Aren’t
June 26, 2009 :: Joe LoongI’d like to revisit the implications of socially-broadcasting your location and status. Previously, I looked at social broadcasting from a security perspective — namely, the notion that by telling people where you are, you’re also telling people where you aren’t, which could open you up to shenanigans by ne’er-do-wells, or even crime (as in the [...]
Like A Kid In A Comic Book Store
June 8, 2009 :: Mike DoughertyInstead of trying to create tactics and plans that brings clients to you, try getting out and going to them. Seriously, go where your future long term customers will be. Market like you would to a kid…be where the eyes are.
Just Because You Give It Away…
June 1, 2009 :: Mike DoughertyThe campaign was clear, very honorable in its intentions, and was giving something away a gift thanks. And this wasn’t just a cheap give away item. It had value both financially and use. The campaign had all the makings of a successful campaign if the appropriate effort was put into it, but what happened?
Size Matters: The Long and the Short of Social Communication
May 11, 2009 :: Joe LoongThere’s a famous quote on brevity, usually attributed to Mark Twain, though actually written by Blaise Pascal: “I would have written a shorter letter, but I did not have the time.” It’s based on the observation that writing more words actually takes less time, because you can just open the floodgates, whereas writing fewer words [...]
When She Says Your Marketing’s a Good Size…
April 16, 2009 :: Mike DoughertyThere’s a quote that I use to keep taped somewhere on the wall behind my monitor. It was:
“Go BIG or go home”
For the longest time I took that to mean that the actions I took in marketing, design, and in life, had to be larger than life. Ultimately, I learned the hard way that ‘big [...]
It’s Time for Your Marketing to Get Wicked…
April 10, 2009 :: Mike DoughertyMy name is Michael Dougherty, Mike if you don’t mind, and, through this blog, I will bring you content whose focus is to help you get into the mindset of marketing your company…from the point of view of your clients. Besides, they are really the ones who pay the bills, right?
To get it out of [...]
What You can Learn from a 12 year old about Budgeting
April 6, 2009 :: Steve FisherThe picture there on the left is of my first car - a 1967 Mustang Convertible.
This is a story of a boy’s love of cars and his first lessons in budgeting, saving money and building his first business.
This boy is me and this is my story.
Getting off the “Allowance Dole”
I put my first budget together [...]
Stupid Link Tricks: A Daisy Chain of URL Shorteners
March 9, 2009 :: Joe LoongURL shortening service tinyURL apparently had an outage last week (fittingly, it was a short one). I don’t know how widespread it was, though there have previously been longer, systemwide outages.
Since tinyURL is Twitter’s default URL shortener, it was immediately obvious. It was also annoying, as I urgently needed to know where in DC Angelina [...]
Chocolate, Roses and Shared Domain Names for Couples: One of These Is a Bad Idea
February 12, 2009 :: Joe LoongSince we’re coming upon Valentine’s Day, and I find myself unencumbered (yet again) this year, I think I have the intellectual clarity and emotional distance to take on a touchy target in an objective fashion:
If you’re a couple, should you get a shared domain?
To my mind, the sheer folly of getting a combined his ‘n’ [...]
What to Blog About, Restaurant Style: Pitas and Indique Heights
January 13, 2009 :: Joe LoongHere are a few more ideas about what you, the small business owner, can blog about, as inspired by real-life examples. Here, we look at two restauranteurs. (Incidentally, I’m going to go with “restauranteur” as an accepted variant, not a mistake for “restaurateur”)
* The Tampa Tribune reported that someone stole a chair from a local [...]
