In Case of Emergency, This Space Intentionally Left Blank
November 2, 2009 :: Joe LoongRight off the bat, I’m going to admit that this is pretty much a filler entry. I’ve been mostly laid up this week, working from home because I’m stricken with something that’s either a sinus infection or the flu (variety unknown).
I thought about turning my illness into an entry discussing how the CDC and other [...]
Recap of the #GrowSmartBiz Conference
October 5, 2009 :: Steve FisherLast week those of you who are regular subscribers to the blog know that the first GrowSmartBiz conference was held on Sept 29 in Washington, DC. By all accounts it was a successful event full of great content and valuable lessons for small business owners. One of my favorite things was that they gave you [...]
#GrowSmartBiz Presentation Slides and Video: 10 Rules for Killer Business Cards
October 1, 2009 :: Steve FisherSo I got asked a few months ago to present at the GrowSmartBiz Conference and I suggested to do something on business cards. I am sure many people were like “ok….” It can be a dry subject unless you find the examples of business cards I did and relay some solid and clever rules to [...]
Marketers Killed the Internet as a Medium for Introverts
September 14, 2009 :: Joe LoongRecently, I’ve seen Myers-Briggs Personality Type badges floating around on Facebook and other social Web sites. I haven’t retaken the test in a long time, but I used to be an INTJ (basically, an introvert), and I have no reason to think that’s changed in any meaningful way.
It did, however, get me thinking about how [...]
Idealized Avatars, Personas, and Perfect Robot Bodies
September 11, 2009 :: Joe LoongI thought I was going to be all clever by talking about a trio of Hollywood movies (out now or soon) that share a common theme of people controlling proxies to interact with the world, then using that as a springboard into a metaphorical look at how we use our online presences… but then Popular [...]
Deaugmenting Reality: When Less Is More
September 10, 2009 :: Joe LoongFollowing up on my entry about augmented reality, I did a little more reading and found the concept that deftly summarized what I’d been clumsily chasing: the Virtual Continuum, where you have the completely real on one end of the spectrum, the completely virtual on the other, and in the middle, a Mixed Reality, with [...]
Social Broadcasting: Where You Are vs. Where You Aren’t
June 26, 2009 :: Joe LoongI’d like to revisit the implications of socially-broadcasting your location and status. Previously, I looked at social broadcasting from a security perspective — namely, the notion that by telling people where you are, you’re also telling people where you aren’t, which could open you up to shenanigans by ne’er-do-wells, or even crime (as in the [...]
Like A Kid In A Comic Book Store
June 8, 2009 :: Mike DoughertyInstead of trying to create tactics and plans that brings clients to you, try getting out and going to them. Seriously, go where your future long term customers will be. Market like you would to a kid…be where the eyes are.
Just Because You Give It Away…
June 1, 2009 :: Mike DoughertyThe campaign was clear, very honorable in its intentions, and was giving something away a gift thanks. And this wasn’t just a cheap give away item. It had value both financially and use. The campaign had all the makings of a successful campaign if the appropriate effort was put into it, but what happened?
Size Matters: The Long and the Short of Social Communication
May 11, 2009 :: Joe LoongThere’s a famous quote on brevity, usually attributed to Mark Twain, though actually written by Blaise Pascal: “I would have written a shorter letter, but I did not have the time.” It’s based on the observation that writing more words actually takes less time, because you can just open the floodgates, whereas writing fewer words [...]
