Understanding Word of Mouth Marketing
July 2, 2009 :: Steve FisherEver heard of WOM? It stands for “Word of Mouth”.
You might be rolling your eyes and saying “great, another acronym to remember and another marketing concept to understand and incorporate into my business”. But not so fast, this one is on of the most important concepts to come along to marketing in years.
Let me explain [...]
10 Simple Rules to Effective Personal Branding
June 24, 2009 :: Steve FisherLast month, Jay Berkowitz came by the Network Solutions office for a visit to speak about the Web in 2010. It was a great presentation and we did a great write up on it too. However, there was one point in the presentation which deserves its own post and that is Area #9 - Personal [...]
Exploring it all with the Conversation Prism
June 23, 2009 :: Kenneth YeungBack in August 2008, public relations professional, author of the book Putting Public Back In Public Relations and creator of the term “PR 2.0″, Brian Solis released what is called the Conversation Prism. But what exactly is this Conversation Prism? According to Solis, it’s to help “provide a visual representation of the true expansiveness of [...]
Three Minutes to SEO Mastery
June 18, 2009 :: Steve FisherThe more and more I work with SEO or Search Engine Optimization, the more I love the art and science of it all. It is definitely a bit of modern alchemy because you are trying to turn lead filled web pages into gold filled content that drives new sales or advertising click throughs. Sure, there [...]
Learning all you can through 100 Interviews.
June 10, 2009 :: Kenneth YeungMany of us decided to go to this year’s South by Southwest (SXSW) interactive conference to learn what’s happening in the world of the web. Whether it’s database applications, marketing tips, how to tips, case studies, or gain some serious insight into what others are doing and what new things can be done to improve [...]
Like A Kid In A Comic Book Store
June 8, 2009 :: Mike DoughertyInstead of trying to create tactics and plans that brings clients to you, try getting out and going to them. Seriously, go where your future long term customers will be. Market like you would to a kid…be where the eyes are.
Jay Berkowitz clearly defines Web 2010
June 5, 2009 :: Steve FisherIt is funny. As I get ready to do a write up on a great event this week I find that there is an online “blog fight” about Web 3.0 vs 2010 Web vs whatever. This past Monday was a great event called SocStardom #3 hosted by Maya Ruiz-McPherson that hosted Jay Berkowitz of “Ten Golden Rules of Marketing” fame. He is CEO of TenGoldenRules.com and gave us a preview of his presentation called “Web 2010″.
Making your social media campaign a success through Whuffie
June 4, 2009 :: Kenneth YeungThere is a phenomenon that is growing in the social media sphere known only as “whuffie”. But just what is “whuffie”? It’s social media capital. In other words, it’s street credibility. It will have considerable effect on whether the information you post on your website is repurposed, spread virally or redistributed, or commented on. So [...]
Internet Marketing Conversation with Shashi and Jay Berkowitz of TenGoldenRules.com
June 3, 2009 :: Steve FisherWe were visited today by Jay Berkowitz of TenGoldenRules.com who gave a great presentation on Web in 2010 (more on that in a separate post).
He and Shashi sat down and talked about Internet marketing and the future of the web using tools like Twitter.
Here is the webcast (it is about 30 min)
Your search experience has gotten more relevant through Bing
June 1, 2009 :: Kenneth YeungOver the past 48 hours, the Internet world has been abuzz over Microsoft’s recent announcement that it was evolving the way search was happening. As a result, Live Search is no longer a player in the game. Enter Bing - the “decision engine”. Set to be formally unveiled on June 1, I have been privvy [...]
