15 Steps to Writing a Winning Marketing Plan – Grow Smart Business e-Book
October 13, 2009 :: Steve FisherMuch focus when starting a business is about putting together a great business plan. We have covered that and you can click here to download the e-book on that type of plan. However, most don’t talk about a critical component of every business – marketing.
The marketing plan is critical and I would almost do this [...]
Marketing Plan Financials in Plan English – Sales Cash Flow – Part 15 of the 2009 Marketing Plan Series
April 14, 2009 :: Steve FisherIn this final section of our “Marketing Plan Financials in Plan English” sections and our final part of the “Marketing Plan Series”, we discuss the topic of Cash Flow Analysis. This part of the marketing plan financials is there to demonstrate how your marketing group/division will maintain a cash positive nature based on budgeting and [...]
Marketing Plan Financials in Plan English – Breakeven Analysis – Part 14 of the 2009 Marketing Plan Series
April 13, 2009 :: Steve FisherWe continue talking plain English with you in this fun and crazy world of marketing plan financials and move on to the all important Breakeven Analysis. The Breakeven Analysis is especially useful when you’re developing a pricing strategy, either as part of a marketing plan or a business plan. The Breakeven Analysis is actually pretty [...]
Marketing Plan Financials in Plan English – Sales Projections – Part 13 of the 2009 Marketing Plan Series
April 10, 2009 :: Steve FisherYou can’t have a product discussion and not include financial for the number geeks in all of us. As we wrap up the written content sections of the marketing plan, we dive into the numbers section. As in our Business Plan Series our Marketing Plan Series contains three beloved “Marketing Plan Financials in Plan English” [...]
One Year and 500 Posts – The Best of the Best and the Future is Looking Bright
April 2, 2009 :: Steve FisherFor all of our readers out there, we are marking a milestone of our 500th post here at Solutions Are Power and it has been an awesome 16 months of growing, learning and listening. We hope we have provided you valuable and timely information along with some humor thrown in for good measure. We plan [...]
Action Plans – Part 12 of the 2009 Marketing Plan Series
April 1, 2009 :: Steve FisherLast time in part 11 of the marketing plan series we discussed the Marketing Strategy which is basically the “what” of executing your plan and identifying your goals.
Now, we move on to the Action Plan which covers the “Who, Where and How Much” of your plan. You should look at this section as the “to [...]
Setting Your Marketing Strategy – Part 11 of the 2009 Marketing Plan Series
March 31, 2009 :: Steve FisherOnce you have completed writing your Marketing Objectives, as discussed previously in Mapping Out Your Marketing Objectvies, you need to write your marketing strategy. The marketing strategy section of your plan outlines your game plan to achieve your marketing objectives. There is no other way to say it but this section which is in the [...]
Mapping Out Your Marketing Objectives – Part 10 of the 2009 Marketing Plan Series
March 31, 2009 :: Steve FisherOK. You are half done the marketing plan and while you might scream “only half!” at the top of your lungs, you have suffered through the tough part – the analysis. You have spent time building the case that your products/services are competitive, viable and profitable. Now that you have proved that point you have [...]
Doing the SWOT Analysis Dance – Part 9 of the 2009 Marketing Plan Series
March 27, 2009 :: Steve FisherConcluding our dive into the sub-sections of the situational analysis, we wrap up with the all important SWOT analysis. It is a dance of sorts because you have to dance around the fact that in some ways your competitors might have over you but it is better that you learn this now and how to [...]
How Do You Make Financials Sing? – Part 8 of the 2009 Marketing Plan Series
March 27, 2009 :: Steve FisherYou can’t have a product discussion and not include financial for the number geeks in all of us. We will dive into our “Marketing Plan Financials in Plan English” toward the end of the series but many will need to connect some financial dots in the situational analysis at a high level leaving the detailed [...]
