The Impact of Technology, Economy and Socio-Politics – Part 7 of the 2009 Marketing Plan Series
March 26, 2009 :: Steve FisherAs we continue our Marketing Plan Series and keep working our way through the Situational Analysis we make a pit stop to talk about the macro-level environments that impact your marketing and your competition. This part of the Situational Analysis is usually called “Environmental Problems and Opportunities” and is about 1-2 pages in length.
This could [...]
Understanding and Beating the Competition – Part 6 of the 2009 Marketing Plan Series
March 25, 2009 :: Steve FisherThis is the second part of the situational analysis which deals with the competition and appropriately called “Competitor Analysis”. I mentioned in Part 5 that the Situational Analysis is probably one of the hardest sections you will write and this section validates that statement. You believe your product/service is the best on the market but [...]
Understanding Your Market – Part 5 of the 2009 Marketing Plan Series
March 24, 2009 :: Steve FisherThe Situational Analysis is designed to take a snapshot of where things stand at the time the plan is presented. The Situational Analysis is probably one of the hardest sections you will write because you are essentially laying out how the product will function in various environments and how it will be perceived in the [...]
Killer Marketing Plan Summaries – Part 4 of the 2009 Marketing Plan Series
March 10, 2009 :: Steve FisherEveryone who begins the journey of writing a marketing plan usually looks at the Executive Summary section early on in the process. A Marketing Plan Summary is usually 1-3 pages long and the goal is to summarize the entire marketing and possibly sales plan into something digestible by new readers and those in other departments [...]
Framing a Successful Marketing Plan – Part 3 of the 2009 Marketing Plan Series
March 10, 2009 :: Steve FisherIn Part 2 we talked about selecting the right type of plan to fit your needs. Now that you have decided that, let’s get into the general structure of a marketing plan. Please note that this is a proposed outline and depending on your emphasis, this structure can and might change.
Marketing Plan Outline
Section I – [...]
Three Marketing Plan Types – Part 2 of the 2009 Marketing Plan Series
March 9, 2009 :: Steve FisherMost of the time when you are writing the marketing plan, it is usually something that needs to stand on its own and in other cases it might need to be incorporated into another document like a business plan. So before we dive into the executive summary, it is important to understand that there are [...]
The Art of Marketing – Part 1 of the 2009 Marketing Plan Series
March 9, 2009 :: Steve FisherSince the Business Plan series came to a close I thought of the next logical step in what you have to do in your business to support the business plan and its operations.
This next step is the marketing plan.
The Art of Marketing
Doing marketing planning which is captured in the marketing plan, is an essential organizational [...]
Solutions Out Loud Podcast Episode #9 – The “SEO and Communities” Episode
February 13, 2009 :: Steve FisherHere is Episode #9 of Solutions Out Loud, The “SEO and Communities” Episode. Solutions Out Loud covers news, business trends, tips for small businesses and anything else that is relevant to you our faithful listeners.
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In this episode we talk about SEO and Communities and provide some [...]
