Like A Kid In A Comic Book Store
June 8, 2009 :: Mike DoughertyInstead of trying to create tactics and plans that brings clients to you, try getting out and going to them. Seriously, go where your future long term customers will be. Market like you would to a kid…be where the eyes are.
Just Because You Give It Away…
June 1, 2009 :: Mike DoughertyThe campaign was clear, very honorable in its intentions, and was giving something away a gift thanks. And this wasn’t just a cheap give away item. It had value both financially and use. The campaign had all the makings of a successful campaign if the appropriate effort was put into it, but what happened?
Hosting providers like Network Solutions can help consolidate your marketing
May 21, 2009 :: Kenneth YeungDuring a Microsoft event earlier this month, I had the chance to speak with someone involved in strategic and technology development and one of the questions that was discussed was how would small businesses be able to take advantage of multiple tools online to help control their marketing efforts. What exactly do I mean? Take [...]
Ruminations on “Best Fits for Social Media in the Sales Cycle”
May 12, 2009 :: Steve FisherMany of you out there are looking for ways to maximize your social media efforts to gain customers and I share your experiences of striving to correlate every investment to direct return that is more than what I put in. But when it comes to social media, it is not as straightforward as we wish [...]
Build Your Business Online: Running a Successful Webinar with Mogulus
May 6, 2009 :: Steve FisherLast week I had the opportunity to produce our first Grow Smart Business webcast hosted by our CEO, Roy Dunbar. It included a stellar panel of small business owners and experts to discuss a range of topics covering current small business trends, the challenges and success stories of these entrepreneurs and some sage advice for [...]
How To Win Customer Loyalty for Your Local Business
May 4, 2009 :: Mia ValloIt generally costs eight to ten times more to acquire new customers than to keep your existing customers. Needless to say, any business, no matter what size or location, must have a customer retention program. If you run a local business, don’t think that you can skip this because you don’t have a fancy CRM [...]
Get Your Hand Off Your Wallet And Your Head Out Of Your…
April 24, 2009 :: Mike DoughertyLet me be very honest, starting a business costs money. Starting a successful business…still costs money. Getting the marketing pieces and materials you’ll need to do the bare minimum to promote your business effectively…will cost money.
Does spending a lot of money guarantee you are going to be successful? No, but spending it smartly does help. [...]
Getting Started on Twitter in Plain English
April 24, 2009 :: Steve FisherBy now you have probably heard of Twitter. If you watch CNN, Oprah or know of Aston Kutcher, you have heard of Twitter. Recently, Aston Kutcher and CNN had a race to reach a million followers (more on what that means later) with Ashton winning and appearing on Oprah. Because of recent events like the [...]
Five Do’s For Consulting Newbies
April 21, 2009 :: Mia ValloWith over 533,000 people laid off since November 2008 as reported by Forbes.com, it’s no surprise that many people choose to start their own business and become consultants. If you’re just jumping into the field as an independent consultant or starting a new consulting business, here are five do’s to follow.
1. Do focus on your [...]
Resources for Faking Your Way Through Social Media Metrics
April 14, 2009 :: Joe LoongOne of the many things I know I need to work on is getting better at Web metrics and analytics — both understanding them, and presenting them.
I’m trying, really I am. Part of the problem is that any liberal arts major can look at a chart (or worse, make one) and draw completely specious, unwarranted, [...]
