Build Your Business Online: Running a Successful Webinar with Mogulus
May 6, 2009 :: Steve FisherLast week I had the opportunity to produce our first Grow Smart Business webcast hosted by our CEO, Roy Dunbar. It included a stellar panel of small business owners and experts to discuss a range of topics covering current small business trends, the challenges and success stories of these entrepreneurs and some sage advice for [...]
How To Win Customer Loyalty for Your Local Business
May 4, 2009 :: Mia ValloIt generally costs eight to ten times more to acquire new customers than to keep your existing customers. Needless to say, any business, no matter what size or location, must have a customer retention program. If you run a local business, don’t think that you can skip this because you don’t have a fancy CRM [...]
Get Your Hand Off Your Wallet And Your Head Out Of Your…
April 24, 2009 :: Mike DoughertyLet me be very honest, starting a business costs money. Starting a successful business…still costs money. Getting the marketing pieces and materials you’ll need to do the bare minimum to promote your business effectively…will cost money.
Does spending a lot of money guarantee you are going to be successful? No, but spending it smartly does help. [...]
Getting Started on Twitter in Plain English
April 24, 2009 :: Steve FisherBy now you have probably heard of Twitter. If you watch CNN, Oprah or know of Aston Kutcher, you have heard of Twitter. Recently, Aston Kutcher and CNN had a race to reach a million followers (more on what that means later) with Ashton winning and appearing on Oprah. Because of recent events like the [...]
Five Do’s For Consulting Newbies
April 21, 2009 :: Mia ValloWith over 533,000 people laid off since November 2008 as reported by Forbes.com, it’s no surprise that many people choose to start their own business and become consultants. If you’re just jumping into the field as an independent consultant or starting a new consulting business, here are five do’s to follow.
1. Do focus on your [...]
Resources for Faking Your Way Through Social Media Metrics
April 14, 2009 :: Joe LoongOne of the many things I know I need to work on is getting better at Web metrics and analytics — both understanding them, and presenting them.
I’m trying, really I am. Part of the problem is that any liberal arts major can look at a chart (or worse, make one) and draw completely specious, unwarranted, [...]
It’s Time for Your Marketing to Get Wicked…
April 10, 2009 :: Mike DoughertyMy name is Michael Dougherty, Mike if you don’t mind, and, through this blog, I will bring you content whose focus is to help you get into the mindset of marketing your company…from the point of view of your clients. Besides, they are really the ones who pay the bills, right?
To get it out of [...]
Rules for Entrepreneurs #3: Avoid Founderitis at All Costs
April 9, 2009 :: Steve FisherIn this next rule in our series “Rules for Entrepreneurs”, Rule #3 deals with the affliction of “Founderitis”. Don’t know what it is? Sound like a weird dermal disease?
Wikipedia defines Founderitis as “the unhealthy condition that afflicts many companies whose founders maintain a stranglehold on organizational leadership. While many companies owe their success — and [...]
What You can Learn from a 12 year old about Budgeting
April 6, 2009 :: Steve FisherThe picture there on the left is of my first car – a 1967 Mustang Convertible.
This is a story of a boy’s love of cars and his first lessons in budgeting, saving money and building his first business.
This boy is me and this is my story.
Getting off the “Allowance Dole”
I put my first budget together [...]
Year with GTD – 3 Months in and falling off the wagon
April 3, 2009 :: Steve FisherAs you all know, I began my journey to incorporate the “life management” methodology of David Allen’s Getting Things Done or GTD. I spoke about my beginning the journey on January 1. During the last three months I have learned a lot about myself, my approach to time management and that not everything can be [...]
