The Changed Expectations of Digital Vacations
July 2, 2009 :: Joe LoongI’ve never been very good at taking vacations, so this is more of a theoretical exercise for me than anything else, but I was thinking about different ways our expectations of vacation have changed because of this whole online thing.
I’m not talking about the prosaic stuff like being able to make your own reservations and [...]
Understanding Word of Mouth Marketing
July 2, 2009 :: Steve FisherEver heard of WOM? It stands for “Word of Mouth”.
You might be rolling your eyes and saying “great, another acronym to remember and another marketing concept to understand and incorporate into my business”. But not so fast, this one is on of the most important concepts to come along to marketing in years.
Let me explain [...]
Announcing the Network Solutions Social Web Advisory Board
July 2, 2009 :: Steve FisherAs many of you may know, we are getting ready to rebrand and launch a whole new brand and as part of engaging our community, Network Solutions has put together a group of individuals respected for their opinion and ability to offer insight in places we would not expect.
Here they are:
Tinu Abayomi Paul
Leveraged Promotion, a [...]
Maintaining Relationships With Pokes, Pings, Winks, Drive-bys and Twitter
June 29, 2009 :: Joe LoongBack when I worked for a big company on a sprawling campus, I used to make it a point to stop by the offices (well, usually cubicles) of friends and other people with whom I’d worked before.
I almost never pre-scheduled these little drive-bys in advance, instead just relying on a simple calculus: I’d stick my [...]
Social Broadcasting: Where You Are vs. Where You Aren’t
June 26, 2009 :: Joe LoongI’d like to revisit the implications of socially-broadcasting your location and status. Previously, I looked at social broadcasting from a security perspective — namely, the notion that by telling people where you are, you’re also telling people where you aren’t, which could open you up to shenanigans by ne’er-do-wells, or even crime (as in the [...]
Extending Situational Relationships With Social Media
June 24, 2009 :: Joe LoongWe all know that the Internet, online community, and social media tools are great for enabling and strengthening the connections between people of every combination of like-minded/differently-minded and geographically distant/nearby.
Here, I’m going to look at social media and expanding relationships between people who are already like-minded — even excessively so — and physically near each [...]
10 Simple Rules to Effective Personal Branding
June 24, 2009 :: Steve FisherLast month, Jay Berkowitz came by the Network Solutions office for a visit to speak about the Web in 2010. It was a great presentation and we did a great write up on it too. However, there was one point in the presentation which deserves its own post and that is Area #9 - Personal [...]
Exploring it all with the Conversation Prism
June 23, 2009 :: Kenneth YeungBack in August 2008, public relations professional, author of the book Putting Public Back In Public Relations and creator of the term “PR 2.0″, Brian Solis released what is called the Conversation Prism. But what exactly is this Conversation Prism? According to Solis, it’s to help “provide a visual representation of the true expansiveness of [...]
Transparency vs. Overdisclosure at 30,000 Feet
June 22, 2009 :: Joe LoongSo of course you’ve heard the story from Thursday about the Continental Airlines pilot who had a heart attack and died in the middle of a transatlantic flight.
Fortunately for the rest of the folks on the plane, the co-pilot and a fully-qualified relief pilot were on hand to land the plane without incident. In fact, [...]
Twitter-cabulary
June 19, 2009 :: Kenneth YeungAre you aware of the growing popularity of Twitter? It’s usage by people in all types of businesses find themselves using the microblogging application for all sorts of uses. But what I’ve come to find out is that there’s a whole new vocabulary that needs to be learned in order to fully take advantage of [...]
