Network Solutions – Small business conversations and working together for small business success

Building Your Brand – Part 3 continued – Analytics

This is the third in a series on building brand. If you missed the first three then you may want to read them first.

Building your Brand 101 Series
Building Your Brand Series – Part 1 – Listening
Building Your Brand Series – Part 2 – Responding
Building Your Brand Series – Part 3 – Analytics

In the last post [...]

Building Your Brand Series – Part 4 – Social Networking

So far in this series we’ve covered the tools that you can use to be building your business’ brand. There are also many things that you can do in relation to social networking.

Building your Brand 101 Series
Building Your Brand Series – Part 1 – Listening
Building Your Brand Series – Part 2 – Responding
Building Your Brand [...]

Making Your Social Media Campaign A Success Through Whuffie

There is a phenomenon that is growing in the social media sphere known only as “whuffie”. But just what is “whuffie”? It’s social media capital. In other words, it’s street credibility. It will have considerable effect on whether the information you post on your website is repurposed, spread virally or redistributed, or commented on. So [...]

10 Simple Rules to Effective Personal Branding

Last month, Jay Berkowitz came by the Network Solutions office for a visit to speak about the Web in 2010. It was a great presentation and we did a great write up on it too. However, there was one point in the presentation which deserves its own post and that is Area #9 – Personal [...]

Book Review – Origin of Brands by Al & Laura Ries

There are so many books out there on branding that the term branding itself is a bit tired and no one wants to listen anymore.
Everyone thinks they know how brands work and pretty much everyone of them have no clue. Despite these brands which result in their most identifiable element – the logo, the concept [...]