Overall Sales Strategy – Part 11 of the 2009 Business Plan Series
February 25, 2009 :: Steve FisherWhat is marketing without sales? In Part 10 we talked about the marketing plan which lays all the ground work so that sales can close and the business may grow. But sales is the place were people must execute. Many say sales is marketing with actually asking for the close. I disagree and while they [...]
Scaling to Win. The Operations Plan. – Part 12 of the 2009 Business Plan Series
February 26, 2009 :: Steve Fisher“The Best-Laid plans of Mice and Men Often Go Awry” is a great statement that sums up that no matter how carefully a project is planned, something may still go wrong with it. This is because humans are involved and to build out a business you need people to operate it. You also need a [...]
Business Plan Financials in Plain English – The Income Statement – Part 13 of the 2009 Business Plan Series
February 26, 2009 :: Steve FisherThe previous 12 parts of the business plan focused on the written sections and as we reach the back of the plan the critically important financial statement section comes into view. However, the view doesn’t look so clear because to many it looks like a dense cloud of numbers and characters that only a “quant-jock” [...]
Business Plan Financials in Plain English – The Balance Sheet – Part 14 of the 2009 Business Plan Series
February 27, 2009 :: Steve FisherIn the last business plan post we did our best to explain the Income Statement in Plain English. Hopefully we didn’t sound like a “quant-jock” and cleared away the haze and confusion that can sometimes come with financial statements.
So this is why someone like myself who has started a few business, has an accounting degree [...]
Business Plan Financials in Plain English – Cash Flow Statement – Part 15 of the 2009 Business Plan Series
February 27, 2009 :: Steve FisherThe cash flow statement reports the cash generated and used during the time interval specified in its heading. The period of time that the statement covers is chosen by the company. For example, the heading may state “For the Three Months Ended December 31, 2007″ or “The Fiscal Year Ended September 30, 2008″. For many, [...]
