Turning to the Internet for success during a recession – Email Marketing
April 20, 2009 :: Kenneth YeungWith any online program, in order to extend your reach to the masses, one crucial part to have to your strategy would be to have a mass distribution channel. You could resort to sending out your marketing messages through traditional snail mail, but there are a few things that could affect its performance: not-targeted enough, [...]
When She Says Your Marketing’s a Good Size…
April 16, 2009 :: Mike DoughertyThere’s a quote that I use to keep taped somewhere on the wall behind my monitor. It was:
“Go BIG or go home”
For the longest time I took that to mean that the actions I took in marketing, design, and in life, had to be larger than life. Ultimately, I learned the hard way that ‘big [...]
Get Your Hand Off Your Wallet And Your Head Out Of Your…
April 24, 2009 :: Mike DoughertyLet me be very honest, starting a business costs money. Starting a successful business…still costs money. Getting the marketing pieces and materials you’ll need to do the bare minimum to promote your business effectively…will cost money.
Does spending a lot of money guarantee you are going to be successful? No, but spending it smartly does help. [...]
Turning to the Internet for success during a recession – Part 3 – Online Advertising
April 27, 2009 :: Kenneth YeungAs with all typical marketing programs, companies feel that they must advertise in every medium in order to get the word out about their product. With the Internet, this is all done through online advertising. What exactly is online advertising? Well you have your typical Search Engine Optimization (SEO), Search Engine Marketing (SEM), and banner [...]
