The Emergence of Social CRM – A Discussion with Brent Leary of CRM Essentials

October 30, 2008 :: Steve Fisher

Brent Leary came to my attention with the launch of the site, Barack20.com, which is focused on studying how campaign for the 2008 Democratic Nominee for President of the United States has used social media to build awareness and rally a whole new generation of voters. The site is an excellent case study in the [...]

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