Book Review - Origin of Brands by Al & Laura Ries
June 25, 2009 :: Steve FisherThere are so many books out there on branding that the term branding itself is a bit tired and no one wants to listen anymore.
Everyone thinks they know how brands work and pretty much everyone of them have no clue. Despite these brands which result in their most identifiable element - the logo, the concept [...]
10 Simple Rules to Effective Personal Branding
June 24, 2009 :: Steve FisherLast month, Jay Berkowitz came by the Network Solutions office for a visit to speak about the Web in 2010. It was a great presentation and we did a great write up on it too. However, there was one point in the presentation which deserves its own post and that is Area #9 - Personal [...]
Why I Don’t Get Personal Branding Sometimes
April 17, 2009 :: Joe LoongI dislike the term “personal branding,” because it’s so mooshy. Imprecise. Especially the way it’s overused today. Conflated with notions of Internet fame and microcelebrity. Or the way it implies that how you market yourself outweighs what you actually accomplish. Don’t like that at all.
(Why am I writing like this? Short, choppy sentence fragments? Because [...]
Building your Brand 101 Series
October 6, 2008 :: cbensenMy first series was an outline of Building your Business Online and listed the steps to get a presence established online. The last step was marketing. Establishing your brand online is a bit different than doing it for a brick & mortar. The virtual world allows for more creativity but it also offers some new [...]
