Reacting to Social Media-Inflamed Crises: Amazon vs. Domino’s
April 23, 2009 :: Joe LoongI think enough time — gosh, like a whole week — has gone by so we can be sufficiently clear-headed to draw wildly self-serving and far-reaching conclusions from the latest Twitter-enabled, blog-powered, marketing and PR dustup/corporate nightmare scenario. In fact, we’ve got two of them, so we can do an episode of compare and contrast: [...]
Building Your Brand Series - Part 2 - Responding
October 22, 2008 :: cbensenIn Part 1 of this series I talked about the various tools that can be used for listening. I also interviewed Alex DeCarvahlo who has a new product called StartPR.com.
You will want to listen for awhile before responding. Look for trends & see where people are talking about your product/services. What is the tone? Are [...]
