Transparency vs. Overdisclosure at 30,000 Feet

June 22, 2009 :: Joe Loong

So of course you’ve heard the story from Thursday about the Continental Airlines pilot who had a heart attack and died in the middle of a transatlantic flight.
Fortunately for the rest of the folks on the plane, the co-pilot and a fully-qualified relief pilot were on hand to land the plane without incident. In fact, [...]


Microblogging and Microrage

June 8, 2009 :: Joe Loong

Maybe it’s due to the heavy rains we’ve had this month, but I’ve been thinking about how socially-transmitted anger, self-righteousness and outrage have gotten to be like cloudbursts: They’re characterized by short periods of intense activity that flare, flood and fade quickly from public consciousness. On the individual level, the issue might culminate in someone [...]


Like A Kid In A Comic Book Store

June 8, 2009 :: Mike Dougherty

Instead of trying to create tactics and plans that brings clients to you, try getting out and going to them. Seriously, go where your future long term customers will be. Market like you would to a kid…be where the eyes are.


Just Because You Give It Away…

June 1, 2009 :: Mike Dougherty

The campaign was clear, very honorable in its intentions, and was giving something away a gift thanks. And this wasn’t just a cheap give away item. It had value both financially and use. The campaign had all the makings of a successful campaign if the appropriate effort was put into it, but what happened?


If You Aren’t Excited About It…

May 15, 2009 :: Mike Dougherty

If you’re on the fence whether you’re excited about what you do or if the shine has worn off… pick a side and go there. It’s going to suck at times. It’s going to be exhausting at others. There’s going to be days where you look at your loved one, friend, employees, or business partner and think, “What the hell did I get myself into” and the answer to that question is the very same thing “I love what I do for a living!”


Random Thoughts on Customer Service That’s More Than Just Talking About Twitter

May 4, 2009 :: Joe Loong

[As luck would have it, as I was writing this entry, my home cable high-speed Internet connection -- the subject of this entry -- went down again. It got better, though.]
I recently had a couple of customer service experiences with my cable company, which happens to have garnered a bunch of accolades for having a [...]


Book review - Tactical Transparency, Ch. 10: how issues blogs show people you’re listening

March 16, 2009 :: Jill Foster

QOTD-from Tactical Transparency: how leaders can leverage social media to maximize value and build their brand
Bk series intro, chapter overview
I’m still immersed in the useful insights of authors Shel Holtz and John Havens; and I can’t get enough of their book. Last week launched this review series covering the third chapter about characteristics [...]


Five Reasons from a Small Business owner on why they chose Network Solutions

February 16, 2009 :: Steve Fisher

As a small business choosing a host for your website is an important decision. I took a look at my own business and here are five reasons why I chose Network Solutions:
1. Flexibility - If you plan to have a number of domains & web pages, Network Solutions has an excellent a la carte approach [...]


On Twitter, Customer Service, and Scalability

January 29, 2009 :: Joe Loong

Talking about social media and customer service is probably more Shashi’s realm than mine (he’s a real customer service mustang, having come up through the frontline ranks), but I’ll poach on his turf, anyway.
When it comes to ways companies can use Twitter, the premier example right now is how Comcast uses its @comcastcares account as [...]


5 Things to do with your small business to survive the recession

January 12, 2009 :: Steve Fisher

I know, I know. My January 1 post was very optimistic and the title of this post might sound like everyone should go into survival mode. The recession started a year ago and it looks to go one for at least the next 2-3 quarters.
Like I have said previously, now IS a good time to [...]