Five Reasons from a Small Business owner on why they chose Network Solutions
February 16, 2009 :: Steve FisherAs a small business choosing a host for your website is an important decision. I took a look at my own business and here are five reasons why I chose Network Solutions:
1. Flexibility – If you plan to have a number of domains & web pages, Network Solutions has an excellent a la carte approach [...]
On Twitter, Customer Service, and Scalability
January 29, 2009 :: Joe LoongTalking about social media and customer service is probably more Shashi’s realm than mine (he’s a real customer service mustang, having come up through the frontline ranks), but I’ll poach on his turf, anyway.
When it comes to ways companies can use Twitter, the premier example right now is how Comcast uses its @comcastcares account as [...]
5 Things to do with your small business to survive the recession
January 12, 2009 :: Steve FisherI know, I know. My January 1 post was very optimistic and the title of this post might sound like everyone should go into survival mode. The recession started a year ago and it looks to go one for at least the next 2-3 quarters.
Like I have said previously, now IS a good time to [...]
Avoid Problems When Blogging About Your Customers
January 5, 2009 :: Joe LoongSo you’re ready to do it: You’re ready to start blogging for your small business. You’ve done your homework, read a lot of blogs (especially blogs in your specific field), participated in those blogs, and generally think that having your own blog will help get your message out. And you have a clear-eyed look at [...]
Book review for Tactical Transparency, Ch. 10: how issues blogs show people you’re listening
December 29, 2008 :: Jill FosterTake issue!
Ch. 10: how issues blogs show people you’re listening
Authors Shel Holtz and John Havens continue to hit it out of the park with their latest book Tactical Transparency. This month I’ve reviewed select chapters of the book starting with Chapter 3 characteristics of transparent organizations and Chapter 4 on a more [...]
Your Place or Mine? Engaging Customers Where They Are
December 22, 2008 :: Joe LoongI’ve been doing a little more thinking about living in a world where everybody’s a reviewer, and here are a few things that have been shaping my thoughts:
Mike from Helpstream, a CRM-company, commented that companies should go beyond supporting customers on third-party sites, and should have customer service integrated into their own Web sites. (Amazingly, [...]
What to Do When Everybody’s a Reviewer: Trader Joe’s and Yelp
December 8, 2008 :: Joe LoongPreviously on Lost, I wrote about some reactive strategies that business owners should use in responding to negative feedback on social review Web sites like Yelp (”What NOT to Do When Everybody’s a Reviewer.”)
A lot of times, when businesses think of social media, they only think about the reactive stuff, usually after hearing horror stories [...]
Building Your Brand Series – Part 2 – Responding
October 22, 2008 :: cbensenIn Part 1 of this series I talked about the various tools that can be used for listening. I also interviewed Alex DeCarvahlo who has a new product called StartPR.com.
You will want to listen for awhile before responding. Look for trends & see where people are talking about your product/services. What is the tone? Are [...]
Another Twitter Success Story
August 27, 2008 :: cbensenNetwork Solutions has been using Twitter for some time now to reach out to customers who toss out a message of help. Most don’t know that we’re there ready to help.
Gerry is the primary voice behind @NetSolCares on Twitter. He also offers top notch support.
Lorissa blogged about her reaction to receiving help on Twitter. [...]
Washington Post highlights new Direction in Marketing
August 25, 2008 :: cbensenToday’s Washington Post has an excellent article today outlining Marketing Moves to the Blogosphere: Business Model Shifts to Engage Customers Online. Sarah Halzack provides a variety of examples of how company’s are using blogs for marketing.
At Network Solutions we’ve found that the blog is only a small part of the bigger equation. And it encompasses [...]
