We just put up a good write up on when you should utilize e-mail marketing for your business. You can find the full article here.

Below is the summary:

Much has been written in the past about e-mail marketing over the last few years and it has become a popular channel to communicate with customers and market your products and/or services.

The concept of e-mail marketing started as people sending text messages through ListServ’s that communicated with a group that gave their permission to get the messages and participate in the responses. Slowly, people started to creep into these group e-mail services and promote their services that quickly got them banned. So they started to send those e-mails to people randomly and the concept of SPAM was born.

There are great tips and tricks out there on the nuances of do’s and don’ts so your e-mails are received and read versus being treated as spam and ignored. But where and why should you utilize e-mail marketing in your business?

For the rest of the article, go to MySolutionSpot.com and check it out here.