• Building your Brand 101 Series
• Building Your Brand Series – Part 1 – Listening
• Building Your Brand Series – Part 2 – Responding
• Building Your Brand Series – Part 3 – Analytics

In the last post I talked about Google Analytics.
In this post I’m going to cover Feedburner. Feedburner is my favorite & I use it daily. It tells me a quick overview of where my traffic is coming from & also I can tell what pages they’re looking at. I use this tool daily & Google Analytics on a weekly to monthly basis depending on what I’m focused on.
Feedburner is installed just like Google Analytics but it’s much easier because they give you specific instructions. (I installed the html code myself on my blog!). You need to get a Feedburner account, then give it your rss feed & it will create some html code for you.
Feedburner aggregates all of my subscriptions (by RSS & email) & shows me a graph of the # of subscribers & how they’re reading my blog. It is a bit flaky & not consistent but I don’t worry about it.
This is a screenshot for my blog. I use Site Stat’s Incoming the most. This tells me where my daily traffic is coming from. If I see that someone has stumbled on one of my posts then I immediately add more links to other places in my blog because I know that post will get a rash of new readers & I want to help them explore my blog & encourage them to subscribe. (It’s a trick I learned from Darren Rowse, ProBlogger). And like Google Analytics I can see what people are searching for & what’s finding my blog. Those are words to focus on when I’m writing.

You should claim your blog in Technorati. That’s the best place to see your backlinks.