Sell it to the Curmudgeon
May 12, 2009 :: Kenneth YeungOne of the first times that I heard the Social Media Swami of Network Solutions, Shashi Bellamkonda, speak, he was talking about how to use social media and how to have management buy into it. It was a pretty detailed discussion and there were some questions that the audience had on how to creatively go [...]
Building Your Brand Series – Part 1 – Listening
October 8, 2008 :: cbensenThe goal of this series is to take your online presence to a new level. A great book to read on this topic is Groundswell by Charlene Li & Josh Bernoff. It outlines the steps to leveraging the power of your customers online. And it also has many case studies to give you lots of [...]
