Exploring it all with the Conversation Prism
June 23, 2009 :: Kenneth YeungBack in August 2008, public relations professional, author of the book Putting Public Back In Public Relations and creator of the term “PR 2.0″, Brian Solis released what is called the Conversation Prism. But what exactly is this Conversation Prism? According to Solis, it’s to help “provide a visual representation of the true expansiveness of [...]
Twitter-cabulary
June 19, 2009 :: Kenneth YeungAre you aware of the growing popularity of Twitter? It’s usage by people in all types of businesses find themselves using the microblogging application for all sorts of uses. But what I’ve come to find out is that there’s a whole new vocabulary that needs to be learned in order to fully take advantage of [...]
The Delicate Balance of the Social Media Ecosystem
June 16, 2009 :: Kenneth YeungHere’s an interesting exercise. Take a look at your product. Now take a look at your audience. Throw in your stakeholders. Are they synching together to form the optimal social media strategy? Perhaps not. According to Ravit Lichtenberg of UStrategy, LLC, everyone in this so-called “ecosystem” cares about different things. But how is it an [...]
Learning all you can through 100 Interviews.
June 10, 2009 :: Kenneth YeungMany of us decided to go to this year’s South by Southwest (SXSW) interactive conference to learn what’s happening in the world of the web. Whether it’s database applications, marketing tips, how to tips, case studies, or gain some serious insight into what others are doing and what new things can be done to improve [...]
Making your social media campaign a success through Whuffie
June 4, 2009 :: Kenneth YeungThere is a phenomenon that is growing in the social media sphere known only as “whuffie”. But just what is “whuffie”? It’s social media capital. In other words, it’s street credibility. It will have considerable effect on whether the information you post on your website is repurposed, spread virally or redistributed, or commented on. So [...]
The State of the Word: WordCamp SF 2009
June 3, 2009 :: Kenneth YeungLast Saturday was the latest installation of WordCamp in San Francisco and it was majorly packed. Over 700 people were rumored to be in attendance and if you were there, it was pretty obvious that that number was well within the ballpark of what was expected.This had been my first time attending a WordCamp event [...]
Your search experience has gotten more relevant through Bing
June 1, 2009 :: Kenneth YeungOver the past 48 hours, the Internet world has been abuzz over Microsoft’s recent announcement that it was evolving the way search was happening. As a result, Live Search is no longer a player in the game. Enter Bing - the “decision engine”. Set to be formally unveiled on June 1, I have been privvy [...]
What “American Idol” can teach us about crowdsourcing
May 27, 2009 :: Kenneth YeungIf you’ve been living under a rock over the past few days, you may not have known that a new American Idol was crowned. But we’re not here to debate whether the right contestant won. Rather, the focus is on the example this show has on the power of crowdsourcing. Just what is crowdsourcing? According to [...]
Zannel offers an adventure with every upload.
May 26, 2009 :: Kenneth YeungSeveral weeks ago, I was invited to participate in a public advisory committee meeting for a new startup here in the San Francisco area. The startup is called Zannel and focuses on aggregating photos and videos you take through your mobile device and displaying them in a central repository online - similar to Twitpic, but [...]
Hosting providers like Network Solutions can help consolidate your marketing
May 21, 2009 :: Kenneth YeungDuring a Microsoft event earlier this month, I had the chance to speak with someone involved in strategic and technology development and one of the questions that was discussed was how would small businesses be able to take advantage of multiple tools online to help control their marketing efforts. What exactly do I mean? Take [...]
