If You Aren’t Excited About It…

May 15, 2009 :: Mike Dougherty

If you’re on the fence whether you’re excited about what you do or if the shine has worn off… pick a side and go there. It’s going to suck at times. It’s going to be exhausting at others. There’s going to be days where you look at your loved one, friend, employees, or business partner and think, “What the hell did I get myself into” and the answer to that question is the very same thing “I love what I do for a living!”


Business Plan Financials in Plain English - Cash Flow Statement - Part 15 of the 2009 Business Plan Series

February 27, 2009 :: Steve Fisher

The cash flow statement reports the cash generated and used during the time interval specified in its heading. The period of time that the statement covers is chosen by the company. For example, the heading may state “For the Three Months Ended December 31, 2007″ or “The Fiscal Year Ended September 30, 2008″. For many, [...]


Business Plan Financials in Plain English - The Balance Sheet - Part 14 of the 2009 Business Plan Series

February 27, 2009 :: Steve Fisher

In the last business plan post we did our best to explain the Income Statement in Plain English. Hopefully we didn’t sound like a “quant-jock” and cleared away the haze and confusion that can sometimes come with financial statements.
So this is why someone like myself who has started a few business, has an accounting degree [...]


Business Plan Financials in Plain English - The Income Statement - Part 13 of the 2009 Business Plan Series

February 26, 2009 :: Steve Fisher

The previous 12 parts of the business plan focused on the written sections and as we reach the back of the plan the critically important financial statement section comes into view. However, the view doesn’t look so clear because to many it looks like a dense cloud of numbers and characters that only a “quant-jock” [...]


Scaling to Win. The Operations Plan. - Part 12 of the 2009 Business Plan Series

February 26, 2009 :: Steve Fisher

“The Best-Laid plans of Mice and Men Often Go Awry” is a great statement that sums up that no matter how carefully a project is planned, something may still go wrong with it. This is because humans are involved and to build out a business you need people to operate it. You also need a [...]


Overall Sales Strategy - Part 11 of the 2009 Business Plan Series

February 25, 2009 :: Steve Fisher

What is marketing without sales? In Part 10 we talked about the marketing plan which lays all the ground work so that sales can close and the business may grow. But sales is the place were people must execute. Many say sales is marketing with actually asking for the close. I disagree and while they [...]


Overall Marketing Plan - Part 10 of the 2009 Business Plan Series

February 25, 2009 :: Steve Fisher

When writing the business plan, the Marketing Plan section explains how you’re going to get your customers to buy your products and/or services. This is an OVERALL view of the Marketing Plan section of the business plan.  I will be explored in depth in future posts. The Marketing Plan separated into four distinct areas and [...]


Why do some management teams win and others just suck? - Part 9 of the 2009 Business Plan Series

February 24, 2009 :: Steve Fisher

There is a well known investing slogan, “Fund an A-Grade team with a B-Grade idea over a B-Grade Team with an A-Grade idea”. Did you get that tongue twister?
I am not talking pedigree or a minimum number of years of experience but it is the results that make the team. You want people that can [...]


Know Your Competition Better than They Do - Part 8 of the 2009 Business Plan Series

February 23, 2009 :: Steve Fisher

You have been living and breathing this thing called your business for some time now. You have been writing for a while and there are so many ideas and details swimming around in your head. Now you have to think hard about how you measure up against the competition. The competitive analysis section covers how [...]


Tell them How You Solve the Problem - Part 7 of the 2009 Business Plan Series

February 23, 2009 :: Steve Fisher

When you start a business you are trying to meet a market need with a certain solution. That solution is what comprises your Products and Services section.
This section covers what you provide to customers and how you deliver it. It is the reason you are in business. There is something here you decided would revolutionize [...]