Identify the Problem and the Market – Part 6 of the 2009 Business Plan Series
February 20, 2009 :: Steve FisherThe core reason your business exists is to provide a product and/or service to the marketplace that solves a problem and/or meets a need. Many market analysis questions should be answered in the beginning to uncover if you actually have something that people want to buy.
Basic things you must try and answer with the problem/market [...]
Who are You and What has Your Team Done? – Part 5 of the 2009 Business Plan Series
February 19, 2009 :: Steve FisherMany times with a business plan it is good to have a 1-2 page section on the basics of the company. I call this the “Company Overview” and this format is good in some cases to answer what your company does and the problems it is fixing. The “Company Overview” section is also a great [...]
Killer Executive Summaries. It all begins here. – Part 4 of the 2009 Business Plan Series
February 19, 2009 :: Steve FisherEveryone who begins the journey of writing a business plan usually learns about the Executive Summary section early on in the process. An Executive Summary is usually 1-2 pages long and the goal is to summarize the entire business plan into something digestible by new readers and those (read: investors) who want to get to [...]
Frame the Plan – Part 3 of the 2009 Business Plan Series
February 17, 2009 :: Steve FisherIn Part 2 we talked about selecting the right type of plan to fit your needs. Now that you have decided that, let’s get into the general structure of a business plan. While the outline structure I may propose works, there are many different ways to skin the cat. Here are a few examples…
Example Outline [...]
Select the Right Plan Type – Part 2 of the 2009 Business Plan Series
February 12, 2009 :: Steve FisherI wrote my first business plan when I was 24 years old. It was 150 pages long. That’s right, 150 pages. 150 pages full of dreams, diagrams, fairy dust, spreadsheets and rainbows that told everyone how I was going to master the universe and drive a van around and install home networks and repair computers [...]
2009 Business Plan Series – Part 1 – The Art of Starting
February 11, 2009 :: Steve FisherBefore we dive deep into the how and what of a business plan, this first part of an ongoing series is focused on the why of starting a business and doing your homework and preparation properly.
You might have heard of the book “Art of the Start” by Guy Kawasaki. It is a great primer on [...]
CEO Conversations – part 2: Chief Trouble Maker & CEO Joanna Pineda of Matrix Group Int’l talks more shop
November 21, 2008 :: Jill FosterWho she is – part deux
Founder/CEO & Chief Trouble Maker Joanna Pineda of Matrix Group International and I continue talking on the difference between ‘users’ and ‘visitors’ to a website, social media results (and theories), plus social media’s impact on recruitment.
Pineda’s interactive agency has been around since 1999; and while helping associations and non-profits develop [...]
